Retail Marketing Lead: Store Openings & Local Growth

Cider; Los Angeles (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Cider is expanding its physical retail presence and seeks an experienced retail marketer to scale our in-store programs and omnichannel campaigns. You will own local store marketing in Los Angeles and future openings, aligning brand efforts with retail partnerships and community activations.

With 5+ years in marketing, including store-level leadership, you’ll drive foot traffic, customer acquisition, and ROMI.

Qualifications

• 5-8 years of marketing experience in consumer retail, incl. 3+ years in physical retail marketing across multiple stores.
• Track record of programs driving traffic, acquisition and sales.
• Hands-on experience leading marketing for multiple store openings.
• Background in fashion, beauty, lifestyle, or consumer-facing specialty retail.

Responsibilities

• Build and run an integrated retail marketing calendar across campaigns, product launches, local activations, and store openings.
• Turn brand and digital marketing into retail-specific programs driving traffic, conversion, and retention.
• Manage retail marketing budgets and tie spend to measurable business impact.

Skills

Retail marketing

Budget management

Cross-functional collaboration

Campaign analytics

New store openings

Influencer marketing

Education

Bachelor's degree in Marketing

Tools

CRM tools

Google Analytics

Excel

Marketing automation

Job description

Cider is expanding its physical retail presence and seeks an experienced retail marketer to scale our in-store programs and omnichannel campaigns. You will own local store marketing in Los Angeles and future openings, aligning brand efforts with retail partnerships and community activations.

With 5+ years in marketing, including store-level leadership, you’ll drive foot traffic, customer acquisition, and ROMI.