Growth Marketing Lead, PLG & Self-Serve Trials

Elasticsearch B.V.; Northern (KY); Hybrid; USD 160,000 - 304,000; Full time

Benefits offered by this job

Stock program

401k with dollar-for-dollar matching

Flexible locations and schedules

Generous vacation days

Volunteer time allowance

Job summary

Elastic, the Search AI Company, seeks a Head of Growth Marketing to own customer acquisition for Elastic’s self-service business. You will lead a distributed growth marketing team, drive high-intent trial starts, and optimize the funnel from activation to paid conversion.

You will partner with Product, Marketing, Web, and Documentation to deliver acquisition programs that move the needle, reporting to the General Manager, Self-Service.

Qualifications

• 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams.
• Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion.
• Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals.
• Experience building teams from the ground up and managing external agencies to performance.

Responsibilities

• Set the annual and quarterly growth plan and report performance against trial-start and conversion targets.
• Build, scale, and lead a distributed team of growth marketers.
• Own paid search, paid social, display/retargeting, and emerging paid channels; manage spend against CAC and payback targets.
• Own email, nurture, and in-product messaging programs to improve activation and trial-to-paid conversion.
• Partner with Self-Service Product Managers on activation and onboarding experiences; coordinate with Marketing, Web, and Documentation teams.

Skills

Growth marketing

Team leadership

Paid acquisition

Lifecycle marketing

Analytics

SQL

Marketing performance

Craft & experimentation

Tools

Amplitude

SQL

Job description

Elastic, the Search AI Company, seeks a Head of Growth Marketing to own customer acquisition for Elastic’s self-service business. You will lead a distributed growth marketing team, drive high-intent trial starts, and optimize the funnel from activation to paid conversion.

You will partner with Product, Marketing, Web, and Documentation to deliver acquisition programs that move the needle, reporting to the General Manager, Self-Service.