Growth Marketing Lead — Robotics & AI Platforms

Dexmate; Fremont (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Dexmate is building the foundation for physical AI—a plug‑and‑play platform for developers, researchers, and enterprises. We seek a Growth Marketing Manager to own how the world discovers Dexmate, from demand generation to pipeline and revenue.

This hands‑on, data‑driven role spans demand generation, performance marketing, and ABM. You’ll run multi‑channel campaigns, optimize CAC, and partner with sales on ICP, lead scoring, and handoffs while supporting product launches and events.

Qualifications

• 4+ years in growth, demand generation, or performance marketing, ideally in B2B, hardware, robotics, AI
• Proven track record of building campaigns that generate pipeline and revenue
• Hands-on expertise with paid channels (Google Ads, LinkedIn, Meta) and SEO fundamentals
• Strong analytics chops: GA4, marketing automation, attribution, and turning data into decisions
• Excellent copy and messaging instincts, especially for technical products and buyers
• Scrappy, ownership-minded, and thrive in an early-stage environment where you build systems from scratch

Responsibilities

• Own demand generation end to end: build and execute multi-channel campaigns (email, paid, events, ABM) that generate and nurture qualified leads for Dexmate.
• Run performance marketing across paid search, paid social, and display. managing budgets, optimizing CAC, and continuously testing creative, audiences, and landing pages.
• Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product.
• Build account-based marketing programs targeting our target audience in close partnership with sales.
• Instrument and report on the full funnel. set up tracking, dashboards, and attribution so every dollar and channel is measurable.
• Partner with sales to align on ICP, lead scoring, and handoff, and to keep pipeline moving.
• Support product launches, trade shows, and events with campaigns that drive attendance and follow‑up conversion.

Skills

Growth marketing

Demand generation

Performance marketing

Analytics (GA4)

Copywriting

Ownership mindset

Tools

Google Ads

LinkedIn Ads

Meta Ads

SEO

GA4

Marketing automation

Attribution

Job description

Dexmate is building the foundation for physical AI—a plug‑and‑play platform for developers, researchers, and enterprises. We seek a Growth Marketing Manager to own how the world discovers Dexmate, from demand generation to pipeline and revenue.

This hands‑on, data‑driven role spans demand generation, performance marketing, and ABM. You’ll run multi‑channel campaigns, optimize CAC, and partner with sales on ICP, lead scoring, and handoffs while supporting product launches and events.