Growth Marketing Lead - Remote & Data-Driven

Velaio; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Professional development budget

Fully remote role

Job summary

Velaio is seeking a Growth Marketing Specialist to design, execute, and optimize digital marketing experiments that continuously drive acquisition, activation, retention, and referral of our services. You’ll formulate hypotheses, measure results, and scale only what delivers real impact for users and clients.

This fully remote role offers flexible hours, cross-functional collaboration with Product, Sales, and Data Science, and a budget for professional development in Growth and data analytics.

Qualifications

• Proven experience in Growth Marketing, ideally within B2B technology or services.
• Mastery of tools: Google Ads, Facebook Ads, SEO/SEM, email-marketing platforms (Mailchimp, HubSpot), and analytics suites (Google Analytics, Mixpanel, Amplitude).
• Data-driven mindset: ability to extract insights from large datasets and translate them into actionable experiments.
• Creative storytelling: talent for crafting compelling content that resonates with both technical and business audiences.
• Bilingual communication: fluent in Spanish and English, both for copywriting and international collaboration.
• Autonomy & proactivity: skilled at juggling multiple initiatives, prioritizing by impact, and adapting quickly to findings.
• Fully remote role with flexible hours and a collaborative culture.
• Budget for professional development and certifications in Growth and data analytics.

Responsibilities

• Full-Funnel Campaigns: Plan and lead initiatives to attract new leads, maximize trial activation, and foster customer loyalty and referrals.
• Agile Experimentation: Create A/B tests, alternative landing pages, and message variations to optimize performance across channels.
• ROI-Focused Advertising: Manage and scale PPC (Google Ads, Facebook Ads, LinkedIn Ads), display, social selling, and email campaigns with a clear focus on CPA and LTV.
• High-Impact Content: Produce assets (eBooks, webinars, case studies, SEO-optimized posts) that fuel the funnel—driving both acquisition and retention.
• Analysis & Reporting: Define KPIs and deliver actionable reports to guide decision-making and prioritize new experiments.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Data Science to align messaging and ensure a seamless user experience.

Skills

Growth marketing

AB testing

Data-driven

Storytelling

Bilingual

Autonomy

Cross-functional collab

Tools

Google Ads

Facebook Ads

SEO/SEM

Mailchimp

HubSpot

Google Analytics

Mixpanel

Amplitude

Job description

Velaio is seeking a Growth Marketing Specialist to design, execute, and optimize digital marketing experiments that continuously drive acquisition, activation, retention, and referral of our services. You’ll formulate hypotheses, measure results, and scale only what delivers real impact for users and clients.

This fully remote role offers flexible hours, cross-functional collaboration with Product, Sales, and Data Science, and a budget for professional development in Growth and data analytics.