Growth Marketing Director — AI-Driven, Multi-Channel

Fleet Glass Services, Inc.; Phoenix, Northern (AZ, KY); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Redirect Health seeks a Growth Marketing leader to own and scale the company’s integrated growth strategy across all customer acquisition and brand channels. You will lead the full growth ecosystem—paid, SEO, social, lifecycle, content, UGC, partnerships, and emerging channels—to drive measurable outcomes for individuals, families, SMBs, and brokers.

The role requires 7+ years in growth/demand/performance marketing, analytical rigor, and a hands-on leadership style.

Qualifications

• 7+ years of experience leading growth marketing, demand generation, or performance marketing teams.
• Experience owning multi-channel growth strategies beyond paid media.
• Experience scaling acquisition programs with meaningful budget responsibility.
• Strong analytical skills and data-driven decision making.
• Strategic yet hands-on leadership.
• Knowledge of AI tools, automation, and agentic AI workflows.
• Interest in building scalable marketing systems and AI-enabled marketing.

Responsibilities

• Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals.
• Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels.
• Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels.
• Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency.
• Build scalable systems for experimentation, testing, optimization, and rapid iteration.
• Align brand, growth, content, and customer experience into one cohesive growth engine.
• Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness.
• Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making.
• Translate complex data into clear recommendations and actionable business insights.
• Balance short-term acquisition performance with long-term customer value and brand growth.
• Partner with Operations and Sales to improve attribution accuracy and pipeline visibility.
• Recruit, mentor, and scale a high-performing growth marketing team.
• Build internal capabilities while reducing dependency on external agencies.
• Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows.
• Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency.
• Establish scalable processes, systems, and workflows that support long-term company growth.
• Collaborate cross-functionally to align customer experience across the full funnel.

Skills

Growth marketing

Data analysis

Team leadership

Multi-channel strategy

AI tools knowledge

Job description

Redirect Health seeks a Growth Marketing leader to own and scale the company’s integrated growth strategy across all customer acquisition and brand channels. You will lead the full growth ecosystem—paid, SEO, social, lifecycle, content, UGC, partnerships, and emerging channels—to drive measurable outcomes for individuals, families, SMBs, and brokers.

The role requires 7+ years in growth/demand/performance marketing, analytical rigor, and a hands-on leadership style.