Growth Marketing Lead - GTM & Content, Remote

Plankore; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Plankore is seeking a Growth Marketing Lead in the CEO Office to own go-to-market strategies end-to-end—from SEO/content to paid ads and self-serve onboarding. You’ll work directly with the CEO, 80% on Growth Marketing and 20% on CEO initiatives, while coordinating across brand and public channels.

The role demands a strong 5+ year track record in B2B SaaS growth, hands-on ads, and technical funnel-building, with excellent written English and a bias for execution.

Qualifications

• 5+ years in growth, demand generation, or product marketing at a B2B SaaS startup; end-to-end channel ownership.
• Hands-on with paid ads (Google, Meta, LinkedIn, YouTube) and able to manage campaigns solo.
• Technical enough to build self-serve funnels, onboarding emails, help articles, and tutorial videos with data.
• Strong written English; able to produce customer-facing content and CEO material with clarity.
• Bias for execution; prefers shipping content calendar over endless strategy discussions.
• Resourceful with AI tools, website edits, content production, or vendor engagement.
• Comfort working async with minimal hand-holding; know when to ask questions.
• Strongly preferred: Construction / AEC or PropTech background, and YouTube experience.

Responsibilities

• SEO and content: own our content strategy across SEO and social.
• Ads: plan, budget, creative, and performance of paid campaigns.
• Self-serve channels: build onboarding emails, Help Center articles, and YouTube onboarding videos.
• Brand and public channels: manage public presence for Plankore.
• Lead generation and sales support: generate leads and assist sales materials when a sales channel opens.

Skills

Growth marketing track record

Hands-on paid ads

Technical funnel building

Strong written English

Execution bias

Resourceful with AI/tools

Async working

Tools

Video editing

Vendor management

AI tools usage

Job description

Plankore is seeking a Growth Marketing Lead in the CEO Office to own go-to-market strategies end-to-end—from SEO/content to paid ads and self-serve onboarding. You’ll work directly with the CEO, 80% on Growth Marketing and 20% on CEO initiatives, while coordinating across brand and public channels.

The role demands a strong 5+ year track record in B2B SaaS growth, hands-on ads, and technical funnel-building, with excellent written English and a bias for execution.