Growth Marketing Lead (Fully Remote)

ClassDojo; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

ClassDojo is focused on connecting K-12 teachers, children, and families with its flagship consumer app, used in over 95% of US schools. The company, with a ~200-person team, emphasizes talent density and an entrepreneurial, mission-driven culture.

We are seeking an IC-first Growth/Marketing leader to own external acquisition for our consumer products, partnering with Product, Creative, Data, and Marketing to drive scalable user growth and impact.

Qualifications

• 8+ years in growth, performance, or consumer marketing at high-growth companies.
• Strong analytical judgment and comfort using data for ROI and conversion decisions.
• Hands-on, execution-oriented, comfortable with autonomy and ambiguity.

Responsibilities

• Set strategy for new user acquisition, with early focus on social and influencer partnerships.
• Run experiments end to end and build a durable measurement framework.
• Leverage external resources and AI tools to maximize impact.

Skills

Growth marketing

Performance marketing

Data-driven

Analytical mindset

Tools

Analytics tools

AI tools

Social platforms

Job description

• High-impact, high-autonomy IC-first role owning external acquisition for ClassDojo's consumer products.
• Partner closely with Product, Creative, Data, and Marketing leaders.

Key responsibilities:

• Set strategy for new user acquisition, with early focus on social and influencer partnerships.
• Run experiments end to end and build a durable measurement framework.
• Leverage external resources and AI tools to maximize impact.

Who you are:

• 8+ years in growth, performance, or consumer marketing at high-growth companies.
• Strong analytical judgment and comfort using data for ROI and conversion decisions.
• Hands-on, execution-oriented, comfortable with autonomy and ambiguity.

ClassDojo builds the #1 communication app connecting K-12 teachers, children, and families globally, used in over 95% of US schools. With a team of around 200 people, we hire for talent density and are building an entrepreneurial, mission-driven culture.