Growth Marketing Lead - Remote, High-Impact Acquisition

ClassDojo; San Francisco (CA); Remote; USD 179,000 - 213,000; Full time

Job summary

ClassDojo is seeking a Growth Marketing Lead to drive external acquisition for Dojo Sparks and Dojo Islands. You will own the growth strategy, design and run high-leverage experiments, and collaborate with Product, Creative, Data, and Marketing leaders to scale effective channels.

This IC-first role starts as a one-person growth team, with autonomy to shape systems, partnerships, and long-term growth momentum across the company and consumer base.

Qualifications

• 8+ years of experience in growth, performance, or consumer marketing.
• Own acquisition outcomes end to end, not just one channel.
• Strong analytical judgment and data-driven ROI decisions.
• Experience as a generalist in small/mid-sized teams where you own the whole thing.

Responsibilities

• Set and own strategy for new user acquisition across paid and unpaid channels.
• Run growth experiments end to end; define hypotheses, launch tests, analyze results, scale what works.
• Identify and validate new acquisition channels with scrappy approaches, then scale via agencies/tools.

Skills

Growth marketing

Performance marketing

Consumer marketing

Analytical skills

Cross-functional collaboration

Tools

AI tools

Job description

ClassDojo is seeking a Growth Marketing Lead to drive external acquisition for Dojo Sparks and Dojo Islands. You will own the growth strategy, design and run high-leverage experiments, and collaborate with Product, Creative, Data, and Marketing leaders to scale effective channels.

This IC-first role starts as a one-person growth team, with autonomy to shape systems, partnerships, and long-term growth momentum across the company and consumer base.