Remote Growth Marketing Lead for Consumer Apps

ClassDojo; United States; Remote; USD 179,000 - 213,000; Full time

Job summary

ClassDojo, a mission-driven learning platform, is hiring a Growth Marketing Lead to expand our reach to families beyond our existing network. You will own strategy for new user acquisition across paid and unpaid channels for Dojo Sparks and Dojo Islands, and execute high-leverage experiments to attract net-new paid users.

This IC-first role is high-autonomy and high-impact; you’ll start as a one-person growth team, then help build scalable processes, partnerships, and systems.

Qualifications

• 8+ years of growth or consumer marketing experience in high-growth settings.
• Proven track record of owning acquisition outcomes end-to-end.
• Strong analytical judgment with data-driven ROI and growth tradeoffs.
• Experience operating as a generalist in small/mid-sized teams where you own the whole funnel.
• Deep expertise in at least one channel (paid social, influencer, partnerships, SEO/SEM).
• Hands-on, execution-focused mindset with ability to roll up sleeves.
• Comfort working with autonomy and ambiguity.
• Clear, concise communication across product, creative, and data.

Responsibilities

• Set and own the strategy for new user acquisition across paid and unpaid channels.
• Run growth experiments end to end, from hypothesis to results and scaling decisions.
• Identify and validate new channels with scrappy experiments, then scale via agencies and tools.
• Establish clear success metrics and ROI thresholds to guide investments.
• Collaborate with Product, Creative, and Product Marketing to test value propositions and onboarding flows.
• Build a durable experimentation framework for fast iteration across messaging and funnel steps.
• Leverage external resources and AI tools to maximize impact with lean internal teams.
• Help shape long-term growth marketing at ClassDojo, with potential for future leadership.

Job description

ClassDojo, a mission-driven learning platform, is hiring a Growth Marketing Lead to expand our reach to families beyond our existing network. You will own strategy for new user acquisition across paid and unpaid channels for Dojo Sparks and Dojo Islands, and execute high-leverage experiments to attract net-new paid users.

This IC-first role is high-autonomy and high-impact; you’ll start as a one-person growth team, then help build scalable processes, partnerships, and systems.