Growth Marketing Lead for a Digital Education Platform

World Series of Poker; Las Vegas (NV); On-site; USD 120,000 - 170,000; Full time

Job summary

World Series of Poker in Las Vegas seeks a Digital Marketing Specialist to lead the marketing and expansion of WSOP Academy, our digital poker education platform. You will develop strategies to acquire customers, boost engagement, improve conversion and retention, and grow revenue.

Collaborating with Product, Content, Analytics, CRM, Social, Partnerships, and other teams, you will drive go-to-market programs, optimize lifecycle marketing, and manage agencies to scale Academy growth in a

Qualifications

• 7–10+ years in television, digital advertising, media sales, sponsorships, sports, entertainment, or related field.
• Hands-on experience selling television and digital advertising.
• Proven track record generating new business, growing revenue, and expanding client relationships.
• Experience developing and selling integrated media, advertising, sponsorship, and social media opportunities.
• Experience developing and executing social media marketing and advertising strategies as part of broader brand and media partnerships.
• Ability to work across sales, marketing, social, creative, and content teams to develop opportunities.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Comfortable working independently and building a sales function in a fast-moving environment.

Responsibilities

• Develop programs that increase Academy engagement, course consumption, repeat purchases, and customer retention.
• Lead lifecycle marketing initiatives across email, push notifications, in-app messaging, promotions, and re-engagement.
• Partner with Product and Content teams to improve the customer experience and increase use of the platform.
• Analyze customer behavior and marketing performance to identify opportunities and inform future initiatives.
• Develop and execute go-to-market strategies and marketing plans for WSOP Academy.
• Establish a structured approach to testing audiences, creative, messaging, offers, and conversion opportunities.
• Leverage WSOP events, tournaments, personalities, social channels, and content to support Academy awareness and customer acquisition.
• Develop relationships with poker creators, instructors, ambassadors, affiliates, and other strategic partners.

Skills

Digital marketing

Lifecycle marketing

Email marketing

Performance marketing

Agency management

Client relationships

Communication skills

Negotiation

Tools

CRM software

Google Analytics

A/B testing tools

Job description

World Series of Poker in Las Vegas seeks a Digital Marketing Specialist to lead the marketing and expansion of WSOP Academy, our digital poker education platform. You will develop strategies to acquire customers, boost engagement, improve conversion and retention, and grow revenue.

Collaborating with Product, Content, Analytics, CRM, Social, Partnerships, and other teams, you will drive go-to-market programs, optimize lifecycle marketing, and manage agencies to scale Academy growth in a