Growth Marketing Lead - Fintech SaaS for Construction

Constrafor; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Equity ownership

Hybrid office schedule

Medical, dental & vision insurance

Generous PTO

Lunch provided

Collaborative culture

Impactful work

Job summary

Constrafor is building a dedicated growth engine to attract subcontractors to our Early Pay Program and Cru.ai. You’ll own demand generation strategy and hands-on execution across email, paid search and social, content, webinars, and ABM programs.

Work closely with Sales, Product and leadership to refine positioning, measure funnel performance from first touch to close, and scale what works. This hybrid NYC-based role offers equity, health benefits, and a collaborative startup culture.

Qualifications

• 4–8 years of B2B demand generation or growth marketing experience in SaaS or fintech.
• Proven track record building demand programs with measurable pipeline and revenue.
• Independent contributor with ownership mindset and high initiative.
• Experience marketing to SMBs and/or Mid Market.
• Strong knowledge of marketing automation and CRM tools (HubSpot, Salesforce).
• Data-driven, with clear attribution and results-based decisions.
• Experience in fintech or payments product is a strong plus.
• Exposure to construction or subcontracting industries is a plus.

Responsibilities

• Own the demand generation strategy with targets for leads, pipeline, and revenue.
• Build and run multi-channel campaigns including email, paid, content, webinars, and ABM.
• Develop positioning that speaks to subcontractors’ cash flow and speed of payments.
• Partner with Sales to define lead qualification and target accounts.
• Plan Constrafor’s presence at industry events and community gatherings.
• Own the marketing tech stack and ensure clean data and reliable reporting.
• Track funnel performance from first touch to close and optimize.
• Test experiments across channels and messaging, scaling what works.
• Represent the subcontractor voice to Product and Sales.

Skills

Demand generation

SaaS marketing

Marketing automation

CRM tools

Campaign analytics

Ownership mindset

SBM/Mid Market targeting

Data-driven

Startup environment

Tools

HubSpot

Salesforce

Job description

Constrafor is building a dedicated growth engine to attract subcontractors to our Early Pay Program and Cru.ai. You’ll own demand generation strategy and hands-on execution across email, paid search and social, content, webinars, and ABM programs.

Work closely with Sales, Product and leadership to refine positioning, measure funnel performance from first touch to close, and scale what works. This hybrid NYC-based role offers equity, health benefits, and a collaborative startup culture.