Growth Marketing Lead — Fintech & Payments (In-Office)

HIFI; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Job summary

HIFI is seeking a Marketing Manager to lead demand generation and growth initiatives for our fintech infrastructure platform. You will own programs from conception to execution, measure impact, and partner with sales to drive new business.

In this hands-on role, you’ll manage events, digital campaigns, and content; oversee budgets and external partners; and work closely with product marketing to position stablecoin payments for banks, fintechs, and enterprises in a fast-moving, NYC-area

Qualifications

• 6+ years of experience in demand generation or growth marketing for B2B fintech or crypto.
• Experience planning and running events end to end.
• Hands-on experience with marketing and CRM tools (HubSpot, Salesforce).
• Proven ability to measure programs' impact on new business and optimize spend.
• Strong writing skills for content targeting payments and finance audiences.

Responsibilities

• Plan and run marketing programs for fintechs, banks, and financial institutions, from first touch through to sales.
• Own presence at industry conferences and events; manage logistics and follow-up.
• Host company events like dinners, roundtables, webinars.
• Manage the website as a channel; coordinate with design and engineering.
• Produce and distribute content to help customers evaluate stablecoin payments.
• Run email and digital programs; maintain tools and CRM data.
• Work with sales to define target customers and track program impact.
• Manage marketing budget and external partners.

Skills

Demand generation

Growth marketing

B2B fintech

Event planning

Copywriting

Budget management

Sales alignment

Analytics

CRM data analysis

Tools

HubSpot

Salesforce

Job description

HIFI is seeking a Marketing Manager to lead demand generation and growth initiatives for our fintech infrastructure platform. You will own programs from conception to execution, measure impact, and partner with sales to drive new business.

In this hands-on role, you’ll manage events, digital campaigns, and content; oversee budgets and external partners; and work closely with product marketing to position stablecoin payments for banks, fintechs, and enterprises in a fast-moving, NYC-area