Growth Marketing Lead, Fintech & Crypto

KAST; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

KAST in San Francisco is seeking its first Marketing Lead to build the function from the ground up. You will run events, craft product marketing materials, and support top-of-funnel demand with campaigns across paid and organic channels.

You report to the US General Manager and collaborate daily with Sales, Product, Compliance, and Operations to shape messaging and drive growth in the crypto/fintech space. You will turn customer stories into compelling sales assets and own the marketing stack.

Qualifications

• 3 to 6 years in marketing at an early-stage startup, fintech or payments company, or agency.
• Product marketing experience with positioning, decks, or launch materials used by sales.
• Event experience including booth execution, sponsorships, and partner programs.
• Working knowledge of performance marketing across Meta, Google, and TikTok.
• Payments fundamentals: cards, FX, cross-border payouts, and stablecoins explained clearly.
• Strong writing for founders, finance leads, and operators.
• Scrappy execution: ship campaigns quickly and iterate based on results.
• Comfort with ambiguity: build first version of programs and move forward.

Responsibilities

• Own product marketing: positioning, one-pagers, sales decks, comparisons, messaging and objections handling.
• Build and host community events: dinners, meetups, AMAs, webinars for media buyers and agencies.
• Interview customers and turn stories into case studies, testimonials, and sales assets.
• Run top-of-funnel programs: landing pages, email, LinkedIn campaigns, content for buyers.
• Lead end-to-end launches with release notes, announcements, and customer messages.
• Set up and maintain the marketing stack: CRM fields, tracking, UTM standards, weekly pipeline reports.
• Translate sales calls and feedback into Product/leadership action weekly.
• Create first playbooks, reports, and fix what breaks.

Skills

Marketing

Product marketing

Event planning

Campaign management

Copywriting

Analytics

Stakeholder collaboration

Ambiguity tolerance

Job description

KAST in San Francisco is seeking its first Marketing Lead to build the function from the ground up. You will run events, craft product marketing materials, and support top-of-funnel demand with campaigns across paid and organic channels.

You report to the US General Manager and collaborate daily with Sales, Product, Compliance, and Operations to shape messaging and drive growth in the crypto/fintech space. You will turn customer stories into compelling sales assets and own the marketing stack.