Growth Marketing Lead, DTC & Performance

Dentsply Sirona, Inc.; Charlotte (NC); On-site; USD 110,000 - 120,000; Full time

Job summary

Wellspect Healthcare in the United States is seeking a Growth Marketing Manager to drive profitable customer acquisition, digital performance, and DTC revenue growth through data-driven marketing strategies. This role oversees paid media investments and optimizes channels to translate analytics into actionable recommendations aligned with forecasts.

This hands-on position requires strong analytics, commercial acumen, and collaboration with Web Development and analytics partners to support

Qualifications

• Minimum of 5 years in growth or performance marketing.
• Experience with GA4, conversion tracking, and KPI metrics like CAC/ROAS/LTV.
• Collaboration with Analytics and Web Development teams to optimize performance.
• Direct-to-consumer or e-commerce marketing experience preferred.

Responsibilities

• Develops and executes performance marketing strategies across paid search, paid social, display, video, and retargeting.
• Manages campaigns on Google Ads, Meta, YouTube, and other networks.
• Oversees budgeting, targeting, bidding, and optimization for growth.
• Supports integration with organic search, email, and lifecycle marketing.
• Analyzes marketing performance against forecasts and KPIs; provides actionable recommendations.
• Creates dashboards and reports to monitor CAC, CPC, CPA, ROAS, and revenue.

Skills

Paid media management

GA4

Power BI

A/B testing

ROI optimization

Digital analytics

Customer acquisition

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Power BI

Shopify

Job description

Wellspect Healthcare in the United States is seeking a Growth Marketing Manager to drive profitable customer acquisition, digital performance, and DTC revenue growth through data-driven marketing strategies. This role oversees paid media investments and optimizes channels to translate analytics into actionable recommendations aligned with forecasts.

This hands-on position requires strong analytics, commercial acumen, and collaboration with Web Development and analytics partners to support