Growth Marketing Manager: DTC & AI-Driven Growth

MoonBowls; Los Angeles (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health Care Plan

Retirement Plan

Stock Options

Career Advancement Opportunities

Work with a team that’s transforming

Job summary

Salted is seeking a Growth Marketing Manager to own the growth engine across brands, including our flagship moonbowls. You will work directly with the CEO, experiment, measure results, and scale from 40 to 100 locations.

The role blends marketplace management, DTC funnel optimization, retention marketing, and data analytics. You will collaborate across Brand, Ops, and Culinary, turning insights into actionable growth initiatives.

LA-based preferred; remote not required.

Qualifications

• 3–5+ years of hands-on growth experience in DTC, food-tech, or e-commerce.
• Data-driven mindset focused on margins and retention.
• Experience with AI tools to accelerate work without compromising quality.
• Familiarity with web analytics, A/B testing, and lifecycle marketing platforms.
• Comfortable working across Brand, Ops, and Culinary teams.

Responsibilities

• Design and execute growth tests across major delivery platforms to maximize profit and conversions.
• Own website and funnel optimization, running A/B tests to improve conversion rate and AOV.
• Lead retention and lifecycle initiatives via email and SMS automations.
• Develop a holistic growth engine across digital and physical touchpoints.
• Analyze data to identify trends, funnel leaks, and growth opportunities.
• Collaborate on market expansion and menu optimization based on performance data.
• Create scalable growth playbooks for the portfolio.
• Improve in-store pickup experience and branding at Salted-operated locations.
• Test campaigns to win catering opportunities from corporate clients.

Skills

Growth marketing

Data-driven

AI proficiency

Cross-functional collaboration

Adaptability

Tools

Web analytics tools

A/B testing platforms

Lifecycle marketing platforms

Job description

Salted is seeking a Growth Marketing Manager to own the growth engine across brands, including our flagship moonbowls. You will work directly with the CEO, experiment, measure results, and scale from 40 to 100 locations.

The role blends marketplace management, DTC funnel optimization, retention marketing, and data analytics. You will collaborate across Brand, Ops, and Culinary, turning insights into actionable growth initiatives.

LA-based preferred; remote not required.