Growth Marketing Lead, D2C Health Enrollments

HealthCare, Inc.; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

401(k) with company match

Paid time off

Parental leave

Dental and vision coverage

EAP

Employee discounts

Job summary

Healthcare.com is seeking a Growth Marketing Manager to drive Pivot Health’s direct-to-consumer growth across paid search, paid social, SEO, and partnerships. You’ll own channel performance, forecast spend, and ensure measurement accuracy across paid, organic, email, and phone.

This role emphasizes experimentation and cross-functional collaboration to scale what works. You will work closely with Finance, Analytics, and Engineering to optimize unit economics, while directing agencies and partner

Qualifications

• 5+ years of growth marketing across multiple acquisition channels.
• Track record of taking a channel from unproven to producing traction.
• Proven success meeting CPA, ROAS, or CAC targets in high-volume, direct-to-consumer environments.
• Deep analytical ability with data, attribution, funnel metrics, and business case for spend.
• Experience directing agencies and contractors and managing partnerships.
• Working fluency with Google Ads, Microsoft Ads, Meta, and GA4.
• Able to scope requirements with data and engineering and drive delivery.

Responsibilities

• Own paid search and paid social performance, setting targets, budgets, and holding agencies accountable.
• Forecast spend, model unit economics, and hit blended CAC targets.
• Coordinate with Data/Engineering to specify tracking and validate conversions.
• Own call attribution and ensure accurate cross-channel measurement.
• Develop organic and partner growth strategies including SEO and content partnerships.
• Run structured channel tests and document learnings, defining KPIs and scale decisions.
• Collaborate with Product, Operations, and Analytics to align acquisition with company priorities.

Skills

Growth marketing

Paid search

Paid social

SEO

Analytics

Agency management

Partnerships

Data analysis

Cross-functional

Tools

GA4

Invoca

Google Ads

Microsoft Ads

Job description

Healthcare.com is seeking a Growth Marketing Manager to drive Pivot Health’s direct-to-consumer growth across paid search, paid social, SEO, and partnerships. You’ll own channel performance, forecast spend, and ensure measurement accuracy across paid, organic, email, and phone.

This role emphasizes experimentation and cross-functional collaboration to scale what works. You will work closely with Finance, Analytics, and Engineering to optimize unit economics, while directing agencies and partner