Growth Marketing Lead, DTC & Engagement

Public.com; Boston (MA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Equity

Unlimited PTO

Medical, dental, and vision benefits

401k plan

Job summary

A healthcare technology startup is seeking a Growth and Engagement Marketing Lead to drive the direct-to-patient marketing strategy. This role involves user acquisition, engagement, and retention through CRM, SEO, and paid media channels. The ideal candidate has 5–8 years of experience in performance marketing, strong analytical skills, and a passion for improving health outcomes. This position is based in Boston, MA, and offers competitive compensation, equity, and inclusivity in a mission-driven environment.

Qualifications

• 5–8 years of experience in performance marketing within digital health.
• Eagerness to apply generative AI in marketing.
• Demonstrated success in user acquisition across digital channels.

Responsibilities

• Own lifecycle messaging strategies to increase engagement.
• Develop and execute organic search strategies.
• Manage paid online channels to scale user acquisition.

Skills

Performance marketing

Growth marketing

Lifecycle marketing

Analytical skills

Collaboration

Tools

HubSpot

Google Analytics

Braze

Amplitude

Job description

A healthcare technology startup is seeking a Growth and Engagement Marketing Lead to drive the direct-to-patient marketing strategy. This role involves user acquisition, engagement, and retention through CRM, SEO, and paid media channels. The ideal candidate has 5–8 years of experience in performance marketing, strong analytical skills, and a passion for improving health outcomes. This position is based in Boston, MA, and offers competitive compensation, equity, and inclusivity in a mission-driven environment.