Digital Marketing Manager

Reed; London (WV); Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Benefits

Job summary

Reed in the United Kingdom is seeking a Growth Marketing Manager to own customer acquisition, funnel optimisation, CRM strategy and digital performance across multiple brands and e-commerce platforms.

This hybrid role in West London offers a £35,000 - £45,000 salary plus benefits. You will drive growth through paid media, CRM campaigns, data analytics and cross-functional collaboration with product, marketing, and tech teams.

Qualifications

• Experience in growth marketing and CRM
• Proven ability to drive customer acquisition and revenue growth
• Strong analytical and data-driven decision making

Responsibilities

• Own customer acquisition and growth across multiple digital channels.
• Plan, execute and optimise paid media campaigns (Google Ads, Meta).
• Analyse and improve the end-to-end customer journey to boost conversions.
• Develop and optimise CRM, lifecycle and marketing automation.
• Manage audience segmentation and personalised communications.
• Track, analyse and report on marketing performance, attribution and ROI with GA4, Power BI and CRM reporting.
• Collaborate with Product, Marketing, Technology and Commercial teams.
• Support the implementation of a new CRM platform and future marketing tech stack.
• Improve website performance, UX and conversion across sites and stores.
• Monitor paid media spend against acquisition and targets.
• Demonstrate marketing-generated pipeline and revenue impact.

Skills

Growth marketing

Digital marketing

Customer acquisition

CRM strategy

Analytics

Tools

GA4

Power BI

CRM

Job description

Growth Marketing Manager

£35,000 - £45,000 + BenefitsHybrid West London

Are you a commercially minded digital marketer who thrives on driving measurable growth?

We're partnering with an established and growing organisation within the creative and education sector that is looking to appoint a Growth Marketing Manager to take ownership of customer acquisition, funnel optimisation, CRM strategy and digital performance across multiple brands and e-commerce platforms.

This is a fantastic opportunity to join a highly collaborative business that creates everything in-house, from product development and content creation through to web development. You'll have genuine influence across the customer journey and play a key role in shaping the company's next phase of digital growth.

Key Responsibilities:

• Own customer acquisition and growth initiatives across multiple digital channels.
• Plan, execute and optimise paid media campaigns across Google Ads and Meta.
• Analyse and improve the end-to-end customer journey, identifying opportunities to increase conversion and revenue.
• Develop and optimise CRM, lifecycle and marketing automation programmes.
• Manage audience segmentation and personalised customer communications.
• Track, analyse and report on marketing performance, attribution and ROI using tools such as GA4, Power BI and CRM reporting.
• Drive funnel optimisation through testing, analysis and continuous improvement.
• Work closely with Product, Marketing, Technology and Commercial teams to deliver growth-focused campaigns and product launches.
• Support the implementation of a new CRM platform and help shape the future marketing technology stack.
• Collaborate with internal web development teams to improve website performance, user experience and conversion rates across multiple websites and e-commerce stores.
• Monitor paid media spend and ensure campaigns deliver against acquisition and commercial targets.
• Use data and insights to demonstrate marketing-generated pipeline, leads and revenue impact.