Growth Marketing Lead: Audience & Paid Acquisition

Shield AI; Lawrenceville (GA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Bonus

Benefits

Equity

Salary within listed range

Full-time regular employee offer

Job summary

Shield AI in Lawrenceville, GA, is seeking a growth-focused marketer to own audience growth analysis across first-party channels and relevant communities. You will build segmentation, inform content and paid growth decisions, and partner with Social and Communications to optimize organic performance.

You will manage paid-growth levers and budgets, track engagement and retention, and develop dashboards to translate data into actionable recommendations for cross-functional teams.

Qualifications

• 3+ years in growth marketing or analytics.
• Experience across LinkedIn, X, Instagram, YouTube, Reddit.
• Ability to translate data into actionable recommendations.
• Experience managing paid social campaigns.
• Proficiency with analytics and dashboarding tools.

Responsibilities

• Own audience growth analysis across Shield AI’s first-party social channels (LinkedIn, X, Instagram, YouTube).
• Analyze third-party audiences on Reddit, YouTube, and relevant industry forums.
• Build audience segmentation frameworks for priority personas and content interests.
• Collaborate with Social and Communications teams to inform organic content strategy with insights.
• Manage paid-growth levers and budget to drive acquisition, engagement, and channel performance.
• Track and report audience growth, engagement, conversion, and retention metrics.
• Identify high-potential communities, creators, and distribution opportunities.
• Develop dashboards and actionable recommendations for Marketing and Communications stakeholders.
• Support testing across creative, copy, targeting, channels, and content formats.
• Monitor platform trends and algorithm changes to inform strategy.

Job description

Shield AI in Lawrenceville, GA, is seeking a growth-focused marketer to own audience growth analysis across first-party channels and relevant communities. You will build segmentation, inform content and paid growth decisions, and partner with Social and Communications to optimize organic performance.

You will manage paid-growth levers and budgets, track engagement and retention, and develop dashboards to translate data into actionable recommendations for cross-functional teams.