Growth Marketing Lead: AI Launches & Demand Creation

Process Street, Inc.; San Francisco (CA); Hybrid; USD 120,000 - 240,000; Full time

Job summary

Process Street, Inc. is seeking a growth-focused marketer to lead demand creation for Dash and related campaigns. You will own the content calendar, build launch moments, and coordinate partnerships, using AI and data to drive pipeline in a fast-moving startup inside a larger company.

You will operate across search, social, video and community, maintain experimentation backlog, and convert attention into qualified opportunities while protecting the brand voice.

Qualifications

• Experience creating demand for new products
• Ability to run experiments and measure impact
• Commercial mindset with a bias for pipeline

Responsibilities

• Run stunts that earn attention and shareable campaigns.
• Build launch moments coordinating creative, paid push and partnerships.
• Build creative partnerships with creators, communities and brands.
• Invent channels and activations to reach new audiences.
• Own the content calendar across search, video, social and community.
• Direct the automated production layer and expand formats with AI.
• Own discovery in both traditional search and AI-assisted discovery.
• Maintain the brand voice and ensure all output sounds authentic to the Dash/DProcess Street voice.
• Convert attention into pipeline by running the direct marketing engine and managing ad accounts across platforms.
• Keep a backlog of experiments and track performance against pipeline targets.

Skills

Demand generation

Campaign management

Content creation

Partnerships

Analytics

AI tools

Growth marketing

Tools

Advertising platforms

Analytics tools

Search optimization

Job description

Process Street, Inc. is seeking a growth-focused marketer to lead demand creation for Dash and related campaigns. You will own the content calendar, build launch moments, and coordinate partnerships, using AI and data to drive pipeline in a fast-moving startup inside a larger company.

You will operate across search, social, video and community, maintain experimentation backlog, and convert attention into qualified opportunities while protecting the brand voice.