Growth Marketing Lead, AI Foundry — Full-Stack GTM

Instructure, Inc.; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Ownership program

Remote/hybrid work

Generous time off

Wellness programs

Tuition reimbursement

Learning resources

Motivosity recognition program

Inclusive culture

Job summary

Instructure, a leading education technology company, seeks a hands-on growth marketer for its Foundry division. You will own messaging, go-to-market, and demand generation for AI-driven products, shaping positioning for pilots through GA and turning a working product into paying customers.

You’ll lead content, campaigns, and lifecycle programs while becoming the market and customer expert. This is a one-person role, reporting to the President, Foundry, with a dotted line to Marketing leadership.

Qualifications

• Five+ years in product, portfolio, or growth marketing with new-product launches.
• Ability to drive go-to-market strategy and end-to-end product launches.
• Experience building demand generation across campaigns and audiences.
• Strong writing with a portfolio of strategic content and collateral.
• Ability to influence executives and cross-functional teams.
• Full-stack marketer capable of marketing to fill pipeline and close revenue.

Responsibilities

• Own positioning and messaging for products across segments.
• Lead go-to-market readiness for pilots, early access, and GA.
• Build demand through campaigns, audience building, and funnel activity.
• Drive content and collateral to differentiate the portfolio.
• Be the market and customer expert and feed insights into pricing.
• Own lifecycle and adoption, driving expansion and retention.

Skills

Positioning

Go-to-market

Demand generation

Content creation

Lifecycle marketing

Executive communication

Job description

Instructure, a leading education technology company, seeks a hands-on growth marketer for its Foundry division. You will own messaging, go-to-market, and demand generation for AI-driven products, shaping positioning for pilots through GA and turning a working product into paying customers.

You’ll lead content, campaigns, and lifecycle programs while becoming the market and customer expert. This is a one-person role, reporting to the President, Foundry, with a dotted line to Marketing leadership.