Growth Marketing Lead: AI-Driven Paid Acquisition

Honey-Homes; San Francisco (CA); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Equity

Full health benefits

Hybrid work model

Job summary

Honey Homes in Oakland, CA is seeking a Growth Lead to own and scale paid acquisition, turning it into a predictable growth engine. This Senior IC role blends analytical rigor with hands-on execution, working with agencies, partners, and engineering to optimize CAC, LTV, and funnel conversion.

You’ll drive channel strategy across Google, Meta, and emerging channels, build rapid experimentation, and develop forecasting systems to inform leadership and product decisions. Hybrid work is available.

Qualifications

• 6+ years of hands-on experience in performance marketing, growth marketing, or growth operations.
• Ownership over paid acquisition channels at scale is required.
• Experience managing agencies and external partners to high performance is desirable.
• Strong familiarity with forecasting, attribution systems, and funnel analytics.

Responsibilities

• Own and scale paid acquisition across Google, Meta, Direct Mail, and emerging channels.
• Build and manage rapid experimentation across creative, audiences, landing pages, offers, and conversion flows.
• Identify and validate new growth channels, evaluating TAM, economics, and scalability.
• Strengthen growth analytics with dashboards, forecasting models, and decision frameworks.

Skills

Performance marketing

Growth marketing

Growth operations

Agency management

AI tools

Forecasting

Attribution

Funnel analytics

Paid channels (Google/Meta)

Tools

Google Ads

Meta Ads

Landing page optimization tools

Analytics platforms

Forecasting tools

Job description

Honey Homes in Oakland, CA is seeking a Growth Lead to own and scale paid acquisition, turning it into a predictable growth engine. This Senior IC role blends analytical rigor with hands-on execution, working with agencies, partners, and engineering to optimize CAC, LTV, and funnel conversion.

You’ll drive channel strategy across Google, Meta, and emerging channels, build rapid experimentation, and develop forecasting systems to inform leadership and product decisions. Hybrid work is available.