Growth Marketing Lead

present of AI; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Bluefish seeks a Growth Marketing Lead in New York to own multi-channel campaigns end-to-end, aligning planning, execution and optimization around pipeline and revenue.

The ideal candidate combines hands-on paid, lifecycle and content programs with strong analytics and testing. You will steer AI-driven insights into campaigns that reach the right buyers.

Qualifications

• Experience leading multi-channel campaigns with revenue focus.
• Strong analytics and testing capabilities to drive decisions.
• Ability to translate AI insights into executable campaigns.

Responsibilities

• Own end-to-end growth campaigns from planning to optimization.
• Focus on pipeline and revenue impact over vanity metrics.
• Translate AI insights into campaigns across channels.
• Lead measurement and reporting to improve ROAS.

Skills

Growth marketing

Paid media

Analytics

Campaign management

A/B testing

Tools

Google Analytics

HubSpot

Mixpanel

Job description

A Growth Marketing Lead typically owns multi channel campaign strategy end to end, from planning through execution and optimization, with a focus on pipeline and revenue rather than vanity metrics. A strong candidate brings hands on experience running paid, lifecycle and content programs, comfort with analytics and testing, and the judgment to shift spend toward what converts. At an agentic marketing platform, that means showing how AI driven insight turns into campaigns that reach the right buyers.

How it fits the AI era

Growth marketing is already shaped by AI: faster creative variants, quicker audience testing, and automated reporting free up time for strategy. What stays human is deciding which experiments matter, reading results with context, and keeping the brand voice coherent across channels. The role increasingly means directing AI tools well rather than doing every step by hand.

How it builds AI experience

Working here builds familiarity with agentic marketing tools, especially how AI systems describe a brand and how that read informs optimization. A candidate can build this by running campaigns with AI assisted testing and reporting, then tracking which changes actually moved pipeline. Curiosity about how models interpret brands is a real advantage.

Worth showing

• Pipeline and revenue focus
• Testing and optimization
• Marketing analytics fluency

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Bluefish

Bluefish is an agentic marketing platform that shows how AI systems describe a brand and turns those insights into optimization tactics, per the company.