Senior Product Marketing Manager

Unity; San Francisco (CA); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Comprehensive health insurance

Employee stock ownership

Generous vacation

Office snacks

Training and development

Commute subsidy

Job summary

Unity is seeking a product marketing leader to own positioning and messaging for assigned product areas. You will drive go-to-market for launches, betas and feature rollouts, define precise audience segments, and craft credible messaging for developers and practitioners.

You will track market shifts and turn insights into actionable sales material, enabling Sales, Success and Support with compelling content.

Qualifications

• Strong data literacy and ability to define metrics.
• 9+ years in product marketing or go-to-market roles with launches end-to-end.

Responsibilities

• Own positioning and messaging for assigned product areas.
• Lead go-to-market for launches, betas and feature rollouts.
• Define audience segments and document them clearly.
• Write credible messaging for developers and practitioners.
• Track market intelligence and translate it into sales material.
• Enable Sales, Success and Support with decks and battlecards.
• Partner on co-marketing with platform partners.

Skills

Product marketing

Go-to-market

Developer marketing

AI tools

Job description

• Duration: initial engagement of 1yr, with the possibility of extension based on business need
• Location: fully remote or near one of our many hub locations: NYC, SF, MTV, MTL, etc. We ask for meaningful working-hour overlap with US time zones, since product and marketing reviews run on that clock
• Commitment: full-time equivalent hours for the duration of the engagement
• Positioning and narrative — Own the positioning and messaging for the product areas assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community and Content all work from
• Go-to-market execution — Lead go-to-market for launches, betas and feature rollouts: tiering, audience targeting, channel plan, enablement and launch‑day execution, followed by an honest read on what worked
• Audience definition — Define precisely who a product is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it
• Developer credibility — Developers are inherently skeptical of marketing claims, and increasingly so of AI claims. Write messaging that earns credibility with practitioners rather than hyping past them, working with Community and DevRel to meet developers where the real discussions happen
• Competitive and market intelligence — Track the relevant landscape and turn market shifts into sharp positioning and usable sales material
• Voice of the customer — Turn forum threads, interviews and community feedback into signal that product and marketing teams can actually use
• Enablement and content — Equip Sales, Success and Support with pitch decks, battlecards and objection handling. Partner with Content marketing on launch assets and developer‑facing material
• Partner and ecosystem marketing — Where an initiative involves third‑party tools or platform partners, drive the joint go‑to‑market and co‑marketing motion
• Measurement — Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards

Benefits

• Comprehensive health, life and disability insurance
• Employee stock ownership
• Generous vacation and personal days
• Office food and free snacks, lots of health options!
• Employee Resource Groups
• Training and development programs
• Commute subsidy
• Competitive retirement/pension plans
• Paid leave for new parents
• Mental Health and Wellbeing programs and support
• Global Employee Assistance Program
• Volunteering and donation matching program

Strong data literacy. You can set the right metrics, read performance signals honestly, and change course on evidence7-9 years in product marketing or go-to-market roles, with a clear track record of owning a product line or a major launch end to endProven experience marketing to technical audiences such as developers, engineers or technical artists, and the credibility to win over users whose default posture is skepticismIndependent operator. Contract engagements come with less context and less standing than a permanent role. You need to be comfortable getting yourself oriented, driving work forward across teams you have just met, and producing finished artifacts rather than waiting for directionExceptional writing. You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard or a Slack thread with engineersGame production fluency — a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferredHigh comfort with ambiguity, including early‑stage products where the strategy is still moving and the roadmap shifts underneath youStrong with AI tools such as Claude Code, Gemini or similar, and a practical sense of how to use them to move faster without letting the output go out uncheckedPlatform and ecosystem go‑to‑market — experience marketing developer platforms, game engines, SDKs or plugin ecosystemsDirect experience with AI or ML products, and the technical judgment to tell a production‑ready capability from a good demoHands‑on creation experience — you have shipped something in Unity or a comparable real‑time creation toolCategory creation — experience taking a product through a market shift and educating users on a new way of workingPartner co‑marketing — a track record running joint go‑to‑market motions with major technology partnersPrior contract or consulting experience inside a large matrixed organisation, where you have had to be effective without formal authority