Growth Marketing Director: Multi-Channel Growth Lead

SmartRecruiters, Inc.; New York (NY); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Club membership

Commission opportunities

Benefits package

Job summary

Equinox, the luxury wellness leader, seeks a Senior Director of Growth Marketing in New York to own multi‑channel performance marketing strategy and growth budgeting across Paid Social, Programmatic, SEM, YouTube, and DOOH.

You will lead a lean, high‑impact team, manage agency partners, and collaborate with Marketing Analytics, CRM & Martech, Brand, Digital, Product, and BI to drive CAC/ROAS/LTV improvements and scalable, data‑driven growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 12+ years in performance marketing with 5+ years leading multi-channel teams and eight-figure budgets across Paid Social, Programmatic, and SEM.
• Proven agency orchestration experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus).
• Deep analytics acumen: MMM/MTA/incrementality, comfort with GA4/Adobe and BI (Looker/Tableau/Power BI).
• Track record building scalable creative testing systems and landing page/CRO feedback loops.
• Exceptional communication and executive storytelling; able to influence senior stakeholders and translate complexity into action.
• Working knowledge of privacy-safe measurement (consent modes, server-side conversions, clean rooms).

Responsibilities

• Own multi-channel growth strategy, OKRs, and investment mix including geo/audience prioritization.
• Budgeting, pacing & forecasting; manage budgets to deliver CAC/ROAS/LTV/payback goals with Marketing Analytics.
• Agency leadership & vendor management; briefs, SLAs, QA, pixel governance, weekly reviews, scale learnings.
• Testing agenda & innovation; cross-channel test roadmap with hypotheses and roll-out criteria.
• Measurement planning & performance storytelling with Marketing Analytics; dashboards and readouts.
• Creative feedback loop; translate signals into briefs, monitor fatigue and landing page alignment.
• Cross-functional leadership with CRM, Lifecycle, Brand, Product, and BI teams.
• Data quality & governance; ensure pixel/tags accuracy and conversions.
• Team leadership; hire, coach, and establish operating rhythms.
• Privacy & brand safety; GDPR/CCPA compliance and safe targeting.

Skills

Performance marketing leadership

Agency orchestration

Multi-channel strategy

Analytics MMM/MTA

Creative testing systems

Executive storytelling

Privacy‑safe measurement

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Meta

TikTok

YouTube/Google

DV360

The Trade Desk

Microsoft Ads

Affiliates

CTV

DOOH

Job description

Equinox, the luxury wellness leader, seeks a Senior Director of Growth Marketing in New York to own multi‑channel performance marketing strategy and growth budgeting across Paid Social, Programmatic, SEM, YouTube, and DOOH.

You will lead a lean, high‑impact team, manage agency partners, and collaborate with Marketing Analytics, CRM & Martech, Brand, Digital, Product, and BI to drive CAC/ROAS/LTV improvements and scalable, data‑driven growth.