Growth Marketing Director: Email & Lifecycle Across Brands

Penske Media Corporation; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

PMC-Paid Healthcare

Flexible Vacation Policy

401(k) Retirement Plan matching

Job summary

Penske Media Corporation (PMC) seeks a Growth Marketing Director to lead contact strategy across a large, multi-brand portfolio, with primary focus on email and newsletter programs. You will shape how we engage audiences across 20+ brands and 200+ newsletters, expanding into SMS, browser notifications, and paid social.

The role requires hands-on work with email templates and testing, plus collaboration with brand, editorial, and creative teams to improve performance.

Qualifications

• 5–7 years of experience in CRM, lifecycle marketing, audience engagement, contact strategy, or related digital marketing roles.
• Strong expertise in email strategy and execution; familiarity with SMS and browser/push notification strategy.
• Experience managing or advising complex, multi-brand programs.

Responsibilities

• Own customer contact strategy across PMC’s portfolio, with emphasis on email marketing and newsletter programs.
• Develop scalable frameworks for contact cadence, segmentation, targeting, messaging, testing, and audience journeys across 20 brands.
• Partner with brand, editorial, audience, and creative teams to optimize 200+ newsletter programs for engagement, retention, and conversion.

Skills

CRM

Lifecycle marketing

Audience engagement

Email strategy

Zeta Global

Tools

Zeta Global

Job description

Penske Media Corporation (PMC) seeks a Growth Marketing Director to lead contact strategy across a large, multi-brand portfolio, with primary focus on email and newsletter programs. You will shape how we engage audiences across 20+ brands and 200+ newsletters, expanding into SMS, browser notifications, and paid social.

The role requires hands-on work with email templates and testing, plus collaboration with brand, editorial, and creative teams to improve performance.