Growth Marketing Director: DTC & Omnichannel Scale

80Twenty; New Jersey; On-site; USD 150,000 - 230,000; Full time

Job summary

Talantir is seeking a Director of Growth Marketing to lead strategy for a fast-growing clean beauty brand. This onsite, 1 day/week role in Ridgefield, NJ places you at the forefront of DTC and omnichannel expansion. You will shape growth, manage agency partners, and collaborate with a developer to execute a high-growth roadmap.

The ideal candidate brings deep DTC expertise, beauty industry fluency, and a leadership presence to drive results in a lean, fast-moving environment.

Qualifications

• 5–8+ years in growth or ecommerce marketing.
• Proven ownership of ecommerce strategy with measurable outcomes.
• Strong DTC experience across funnel from acquisition to retention.
• Deep familiarity with beauty industry dynamics and brand positioning.
• Startup or scaling experience; resourcefulness required.
• Experience managing external agency partners and collaborators.
• Ability to guide ecommerce execution with a web developer; Shopify strategic knowledge.
• Paid media fluency across Meta, Google, TikTok, or Pinterest is a plus.

Responsibilities

• Own and evolve the growth marketing strategy across DTC, ecommerce, and omnichannel.
• Lead and manage external agency relationships across paid media and ecommerce, setting direction on strategy, creative testing, and performance accountability.
• Oversee ecommerce performance across the Shopify storefront, partnering with a web developer to execute against the roadmap.
• Build and own the DTC marketing calendar, coordinating across product launches, retail moments, and promotional campaigns.
• Define and manage KPI frameworks across CAC, LTV, ROAS, AOV, conversion rate, and retention.
• Lead email and SMS strategy including lifecycle programs, segmentation, and automation architecture.
• Drive A/B testing and optimization across paid, owned, and on-site channels.
• Collaborate cross-functionally with creative, retail, and brand teams to deliver cohesive go-to-market execution.
• Contribute to broader brand and channel strategy as a senior member of the marketing team.

Skills

Growth marketing

Ecommerce strategy

Shopify knowledge

A/B testing

Agency management

Retention marketing

Cross-functional leadership

Tools

Shopify

Meta Ads Manager

Google Ads

TikTok Ads

Pinterest Ads

Job description

Talantir is seeking a Director of Growth Marketing to lead strategy for a fast-growing clean beauty brand. This onsite, 1 day/week role in Ridgefield, NJ places you at the forefront of DTC and omnichannel expansion. You will shape growth, manage agency partners, and collaborate with a developer to execute a high-growth roadmap.

The ideal candidate brings deep DTC expertise, beauty industry fluency, and a leadership presence to drive results in a lean, fast-moving environment.