Director of Marketing

Velo IT Group; Dallas (TX); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Major Medical

Telemedicine

IRA

Vision

Dental

Corporate Chaplain

Counseling Services

Park VIP membership

8 paid holidays

3 weeks PTO

Job summary

Velo IT Group in Dallas, TX seeks a Director of Marketing who blends art and science to drive growth. You will own the marketing function in a fast-growing technology services company, guiding branding, content, and campaigns that convert.

You will lead SEO/SEM, social media, and email nurturing, while collaborating with Sales and other teams to align targets with growth. A data-driven mindset and copywriting passion are essential.

Qualifications

• Impatient analytical thinker with strategic problem-solving skills.
• Ability to rally teams around a plan to win.
• Love for data-driven marketing and critique of marketing copy.

Responsibilities

• Direct branding, graphics, web, and video production through contractors to tell our story and hit campaign goals.
• Plan and optimize SEO/SEM campaigns to drive qualified traffic; build and nurture referrals and email campaigns.
• Develop and manage social media strategy and content scheduling across platforms.
• Analyze MQL metrics and CRM data; review analytics to identify trends and inform strategy refinements.
• Collaborate with Sales and Fractional CIOs to ensure marketing initiatives align with business objectives.

Skills

Marketing strategy

Content strategy

SEO/SEM

Analytics

CRM data hygiene

Leadership

Cross-functional collaboration

Tools

Google Analytics

Google Ads

LinkedIn Ads

Job description

Needed for ownership of the marketing function in one of the fastest-growing technology services companies in the US.

Work Type: Full Time, In-Office
Compensation: $100,000 – $125,000 commensurate with experience
Benefits: Major Medical, Telemedicine, IRA, Vision, Dental, Corporate Chaplain, Counseling Services, Klyde Warren Park VIP membership, 8 paid holidays, 3 weeks PTO for first-year team members
Location: Dallas, TX

Who we’re looking for

Velo’s Director of Marketing will be an impatient, analytical thinker who thrives on strategic problem-solving and on rallying people around a plan to win!

If you geek out over conversion rates, think "marketing qualified lead" is a beautiful phrase, and cannot help but critique marketing copy everywhere you see it, you are on the right track with this role. If you believe marketing is both art AND science, and just maybe you would rather analyze GA4 dashboards than binge Netflix, we need to talk.

If you are intellectually curious, have grit, and are a person who always finds a way when everyone says there isn’t one, you will love working with the team at Velo. If you are humble enough to know that you don’t know, but have an insatiable desire to learn and parlay that knowledge into your next victory – keep reading.

What you’ll be doing

• Marketing Content Strategy and Production Leadership: You will direct our world-class branding, graphics, web, and video contractors to produce content that tells our story in the marketplace and cuts through the noise. You will provide strategic direction over the content strategy and maintain an editorial calendar that achieves our campaign goals.
• Campaign Management and Lead Generation: You will be responsible for planning and optimizing SEO/SEM campaigns to drive qualified traffic. Developing and executing a social media strategy with content scheduling across platforms. Building and nurturing the client referral program through targeted communication and advocacy initiatives. Creating and managing email marketing campaigns and automated nurture sequences. Developing lead magnets such as webinars, guides, and checklists that attract and qualify prospects.
• Analytics & Measurement: Track and analyze MQL metrics from all sources, such as referrals and digital channels. Review digital marketing analytics across platforms like Google Analytics, LinkedIn, and Google Ads to identify trends and opportunities. Help ensure CRM data hygiene and integration with the sales team. Make strategic adjustments based on performance data and conduct competitive analysis and market research to inform ongoing strategy refinement.
• Internal Collaboration: Maintain alignment and continuous improvement initiatives with the sales team to ensure lead quality, refine the handoff process, and improved MQL performance. Present performance insights and strategic recommendations to the senior leadership team. Coordinate with other teams, such as Sales and Fractional CIOs, to ensure marketing initiatives support the broader business objectives. Participate in strategic planning sessions and receive feedback on targets and strategic direction from senior leadership.

This role is right for you if…

• You love writing copy that captivates an audience
• You have a history of building successful marketing campaigns
• You want to be generously rewarded for your successes
• You know social media is for more than cat videos and recipes
• You want to be part of building a team that hits its targets

A little about Velo…

Velo is one of the fastest-growing managed service providers in the United States working to humanize technology for entrepreneurial teams. As an INC 5000 company and a consistent MSP 501 member, Velo is working to become one of the largest MSPs globally, a household name among entrepreneurs who want to focus on growing their business and outsourcing IT management and cybersecurity to a trusted partner. With double-digit annual growth and strategic acquisitions on the horizon, we’re expanding our reach while investing in our people and infrastructure.

Located in Downtown Dallas in the beautiful Arts District, you’ll enjoy being part of an award-winning team. Walk out our front door to Klyde Warren Park for lunch or down the street to Berkley’s Market for an afternoon coffee (heck, soak in the views and grab an espresso in our break room!)

Our mission of “Built to Serve” means leadership is here to create an environment where you can do your best work every day, with the resources and clarity you need to serve our clients at the highest level.