Growth Marketing Director: Channels & Streaming

Lionsgate; Santa Monica (CA); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) matching

Impact Day

Job summary

Lionsgate seeks a senior growth marketing leader to define and execute growth strategies across its streaming and channels ecosystem. This role drives audience growth, subscriber acquisition, engagement, and retention through lifecycle marketing, experimentation, and cross-functional collaboration with creative, social, and programming teams.

The ideal candidate blends strategic brand thinking with analytical rigor and operational leadership, leveraging data-informed insights to optimize the

Qualifications

• 10+ years in growth marketing, lifecycle/CRM, subscriber marketing, performance media, or digital strategy in entertainment or streaming.
• Strong understanding of FAST, AVOD, SVOD, and global distribution ecosystems.
• Excellent communication skills with the ability to influence senior executives and stakeholders.

Responsibilities

• Develop and lead growth marketing strategy across Lionsgate’s streaming and channels ecosystem.
• Collaborate with VP, Channels Marketing on strategy development and planning with insights and trends.
• Translate brand strategy into paid, owned and earned media campaigns with cross-functional partners.
• Lead global channel marketing initiatives including AV, Design, Publicity, Digital media and SEO.
• Strategize KPI frameworks linking marketing performance to content outcomes like viewership and retention.
• Partner with distribution and partnerships to align growth with platform opportunities.

Skills

Growth marketing strategy

Lifecycle/CRM

Subscriber marketing

Performance media

Digital strategy

Brand strategy

Data-driven decision making

Cross-functional leadership

Education

Bachelor's degree in Marketing, Business, Economics, Data Analytics, or related field

Job description

Lionsgate seeks a senior growth marketing leader to define and execute growth strategies across its streaming and channels ecosystem. This role drives audience growth, subscriber acquisition, engagement, and retention through lifecycle marketing, experimentation, and cross-functional collaboration with creative, social, and programming teams.

The ideal candidate blends strategic brand thinking with analytical rigor and operational leadership, leveraging data-informed insights to optimize the