Growth Marketing Director, B2B SaaS PLG

Cloudinary; United States; On-site; USD 142,000 - 247,000; Full time

Benefits offered by this job

Awesome technology

Top-talent peers

100% sponsored medical, dental, and+

HSA company contribution

Matching 401k program

Robust vacation & wellness policy

Annual development stipend

Catered lunches or a food stipend

Job summary

Cloudinary is seeking a Director of Digital Marketing to lead a data-driven, AI-enabled growth engine across self-service motions. You’ll own demand, conversion, and revenue outcomes by aligning product, data, RevOps, and sales in a fast-paced, developer-focused SaaS environment.

The role demands East Coast presence, 10+ years in B2B SaaS growth, and hands-on leadership across paid, organic, lifecycle, and content-led acquisition.

Qualifications

• 10+ years in B2B SaaS growth and performance marketing.
• Experience with developer audiences and PLG strategies.
• Proven ability to lead cross-functional teams.
• Strong SaaS funnel analytics and ROI storytelling.
• Hands-on with paid, organic, lifecycle, and content/product-led acquisition.

Responsibilities

• Own Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts.
• Set the growth portfolio: allocate budget, talent and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns.
• Build and scale owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages and emerging agent-friendly discovery surfaces.
• Lead an evidence-led experimentation program: frame hypotheses, establish success criteria, prioritize tests, make rapid stop/scale decisions, and convert learnings into repeatable playbooks.
• Own performance visibility and measurement. Partner with Data, RevOps, Product and Sales to maintain trusted funnel definitions, diagnose data discrepancies, establish attribution guardrails, and model maturity from lead to pipeline and revenue.
• Be the business owner for Growth Marketing ROI: create CFO-ready investment cases, distinguish attributed revenue from influenced value and leading indicators, and make capital-allocation recommendations.
• Manage and develop a lean, high-output team of employees and specialist contractors; design pod structure, hiring plans, operating processes, quality controls and AI-enabled ways of working.
• Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance and leadership, translating growth insights into clear asks, durable ownership and shipped work.
• Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, decisions required and next-week priorities with clarity.

Skills

Growth strategy

Demand generation

PLG

Performance marketing

Developer marketing

SaaS analytics

Attribution modeling

CRO

Content marketing

AI tooling

Job description

Cloudinary is seeking a Director of Digital Marketing to lead a data-driven, AI-enabled growth engine across self-service motions. You’ll own demand, conversion, and revenue outcomes by aligning product, data, RevOps, and sales in a fast-paced, developer-focused SaaS environment.

The role demands East Coast presence, 10+ years in B2B SaaS growth, and hands-on leadership across paid, organic, lifecycle, and content-led acquisition.