Performance Marketing & Digital Experience Manager

Spectraforce Technologies; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Leoforce is seeking a Performance Marketing and Digital Experience Manager to own strategy, execution, and optimization of paid acquisition programs and digital conversion experiences across its product portfolio. This role combines data-driven decision-making, AI-powered innovation, and cross-functional collaboration to improve marketing effectiveness and the buyer journey.

The position covers paid search, social, retargeting, landing page optimization, website experience improvements, CRO,

Qualifications

• Four+ years of digital marketing, demand generation, or growth marketing experience.
• Proven success managing paid search, paid social, and digital acquisition programs.
• Experience with B2B SaaS, enterprise technology, or similar organizations.
• Experience with marketing automation and CRM platforms.
• Ability to build scalable processes and operate in fast-paced environments.

Responsibilities

• Lead paid acquisition programs across multiple channels (search, social, display) and optimize campaigns for CAC and ROI.
• Own website and landing page optimization to improve engagement, leads, and conversion.
• Analyze digital performance data and provide actionable insights for buyers’ journeys.
• Collaborate with cross-functional teams to align strategies with business goals.
• Evaluate and implement AI-powered tools to scale marketing efforts.

Skills

Paid media management

Analytics

Cross-functional collaboration

AI marketing tools

Campaign optimization

B2B SaaS marketing

Budget planning

Landing page optimization

Education

High School Diploma or GED

Tools

Marketing automation platforms

CRM platforms

Job description

Job Summary

The Performance Marketing and Digital Experience Manager will own the strategy, execution, and optimization of paid acquisition programs and digital conversion experiences across Leoforce and its sister companies product portfolio. This role combines datadriven decision-making, AI-powered innovation, and cross-functional collaboration to improve marketing effectiveness, enhance the buyer journey, and deliver measurable business outcomes.

Essential Functions

• Support performance marketing and digital experience efforts across Leoforce and its sister companies.
• Manage paid search, paid social, retargeting, and account-based advertising, as well as drive website conversion optimization, landing page strategy, digital user experience improvements, and performance analytics.
• Lead the planning, execution, and optimization of paid acquisition programs including, but not limited to, Google search, LinkedIn advertising, Display advertising, retargeting campaigns, and programmatic media.
• Manage budget planning and allocation, audience targeting strategy, campaign optimization, CAC and ROI management, account engagement programs, conversion tracking and attribution, and continuous experimentation.
• Continuously test, measure, and refine marketing programs to improve acquisition efficiency, engagement, and conversion rates.
• Own website, landing page, and digital experience optimization to increase engagement, lead generation, and conversion.
• Lead conversion rate optimization initiatives, including user journey analysis, testing, personalization, and SEO/AEO support.
• Analyze digital performance data and implement improvements that enhance the buyer experience and business outcomes.
• Identify, evaluate, and implement AI-powered tools and automation solutions that improve marketing effectiveness, efficiency, and scalability.
• Leverage AI to enhance campaign performance, audience targeting, content creation, reporting, personalization, conversion optimization, and workflow automation.
• Own reporting and performance optimization across paid and digital channels, including campaign reporting, pipeline attribution, funnel and conversion analysis, budget efficiency tracking, performance forecasting, and executive dashboard support.
• Deliver actionable insights and executive-level reporting to support data‑driven decisionmaking and budget optimization.
• Partner closely with cross‑functional stakeholders to ensure consistent execution across the buyer journey.
• Translate business objectives into integrated marketing strategies and programs that drive measurable business results.

Required Knowledge, Skills, and Experience

• High School Diploma or GED
• Minimum of four (4) years of experience in digital marketing, demand generation, growth marketing, paid media, or a related field.
• Proven success managing paid search, paid social, and digital acquisition programs.
• Experience supporting B2B SaaS, enterprise technology, or similar organizations.
• Experience with marketing automation and CRM platforms.
• Demonstrated ability to build scalable processes, take ownership of initiatives, and operate effectively in fast-paced and ambiguous environments.
• Experience implementing and adopting AI marketing enablement tools.
• Strong problem‑solving, analytical, and organizational skills.
• Ability to balance strategic thinking and hands‑on execution in growth‑oriented environments.
• Resourceful problem‑solver with the ability to adapt quickly to changing priorities.
• Strong communication and collaboration skills, including experience working across cross-functional and distributed teams.

Preferred Requirements

• Pardot or HubSpot experience.
• AI SaaS or HR technology experience.
• ABM experience.
• SEO/AEO experience.
• Website administration experience.
• Experience leveraging AI and agentic technologies within marketing workflows.
• Experience with enterprise sales motions and multi-threaded buying journeys.
• Experience working with global teams, including collaboration across the US, Puerto Rico, Costa Rica, and/or India.

Leoforce is the outcome-based, AI-powered recruiting intelligence platform helping staffing firms, employers, and government agencies hire faster, smarter, and more fairly. Our technology combines advanced AI with more than a decade of hiring insights from thousands of recruiters to predict successful hiring outcomes.

At Leoforce, we believe the future of recruiting is both intelligent and human. Our platform removes complexity from the hiring process so recruiters can focus on what matters most: building relationships and making great hires.

If you're excited about using responsible AI to transform how organizations find and hire talent, you'll feel right at home at Leoforce.

Leoforce is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Leoforce is also committed to compliance with all fair employment practices regarding citizenship and immigration status.