Growth Marketing Coordinator — Omni-Channel Campaigns

Rocket Arena; Cleveland (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

The Cleveland Sirens, Rocket Arena's WNBA franchise, seeks a Growth Marketing Coordinator to develop and optimize omni-channel email, push, and SMS campaigns for the team’s inaugural season in 2028.

Under the marketing department’s guidance, you will build and manage newsletters, drive lead generation, and analyze campaign performance to grow the fanbase across Cleveland and the region.

Qualifications

• Bachelor's degree in a related field.
• 1-3 years’ experience with email and online marketing.
• Project management skills to manage calendars and creative assets within a deadline-driven environment.
• Desire to grow into a business leader while working well in a team environment.
• Desire to seize opportunities and take initiative without needing to be told.
• Working knowledge of HTML/CSS, preferably with experience specific to emails.
• Knowledge of email best practices and CAN-SPAM compliance.
• Experience-based knowledge of Adobe Web Premium programs, such as Photoshop, Illustrator, and Dreamweaver is preferred.
• Familiarity with responsive email design a plus.
• Attention to detail without compromising speed in execution.
• Ability to communicate effectively with multiple audiences.
• Excellent written communication skills with focus on ad copy.
• Must be organized, highly motivated and team-oriented.
• Maturity, professionalism, and a strong work ethic are essential.
• Must be able to work flexible hours including weekends, evenings and game nights as assigned.

Responsibilities

• Assist omni-channel marketing efforts by utilizing best practices, optimizing for conversion, engagement, and retention across email, push notifications, SMS, and chatbot technology.
• Help maintain the email marketing calendar and manage email production for each of our organization’s teams and arena with a focus on the Cleveland Sirens.
• Build and maintain omni-channel journeys and automations mainly focused on lead generation and warming.
• Coordinate creative assets with design team to ensure all email content is on brand and consistent in style, quality and voice.
• Lead QA process; ensure accuracy, timeliness, and consistency of all campaigns.
• Play a key role in implementing and refining UTM tracking and other link tracking initiatives to monitor and report on sales performance.
• Communicate monthly KPI reports to highlight performance trends and revenue from email, push, and SMS marketing.
• Ensure deliverables and deployments stay on schedule.
• Assist with signup acquisition and generation strategy for email, push, SMS.
• Analyze user feedback across channels to identify improvements and implement adjustments.

Skills

Email marketing

Online marketing

HTML/CSS

Project management

Communication

Creative briefs

A/B testing

Education

Bachelor's degree

Tools

Photoshop

Illustrator

Dreamweaver

Job description

The Cleveland Sirens, Rocket Arena's WNBA franchise, seeks a Growth Marketing Coordinator to develop and optimize omni-channel email, push, and SMS campaigns for the team’s inaugural season in 2028.

Under the marketing department’s guidance, you will build and manage newsletters, drive lead generation, and analyze campaign performance to grow the fanbase across Cleveland and the region.