Director, Membership Development & Groups (WNBA Sirens)

Sports Careers; Cleveland (OH); On-site; USD 90,000 - 150,000; Full time

Job summary

The Cleveland Sirens seek a Director of Membership Development & Groups to lead the Membership Service and Group Sales teams, accountable for member satisfaction, renewals and group revenue as the team prepares for its 2028 season.

Reporting to the Vice President, Ticket Sales & Service, this leader will create a high-performance guest experience, build a scalable group sales engine and foster a service-first, sales-minded culture to convert first-time Guests into lifelong Fans.

Qualifications

• Experience leading membership and group sales teams.
• Proven ability to drive renewals and revenue.
• Strong leadership and coaching skills.

Responsibilities

• Own strategy, budget and performance of the Membership Service team, including renewal rates and member satisfaction.
• Own strategy, budget and execution of the Group Sales team and revenue goals.
• Lead and develop the Membership Development & Groups team with coaching and onboarding.
• Build the member service model and upgrade/renewal conversations.
• Develop and launch the Cleveland Sirens group sales program from scratch.

Job description

Cavaliers Holdings LLC is obsessed with delivering epic experiences for our team members, our fans, our community and the world. Fueled by an unapologetically bold, inclusive and high-impact culture, we strive to recruit individuals who are enthusiastic and purposeful in carrying out our vision as transformative leaders in sports and entertainment. If you are ready to bring your best to the dynamic, high-performance environment of the Cavs, Sirens, Monsters, Charge, RESN and Rocket Arena - where we come together to create moments that move, inspire, and uplift - then we want to hear from you.

About The Cleveland Sirens

The Cleveland Sirens are Cleveland's WNBA franchise, the league's 16th, set to tip off in 2028 at Rocket Arena. Introduced to the world on August 4, 2026, the Sirens brand was co-authored with the community over a 13-month process that engaged tens of thousands of people across Northeast Ohio. The name draws on Lake Erie, the region's defining natural asset, and the Siren herself is sharp, fearless and unapologetic, power, and a symbol of something greater than herself.

Job Summary

The Director, Membership Development & Groups leads the teams responsible for taking care of the Cleveland Sirens' season ticket members and for growing the group ticket business. This leader owns the Membership Service team - the Guests' primary point of contact once they've joined - and the Group Sales team, and is accountable for member satisfaction, renewal rates and group revenue as the Sirens build toward their first season in 2028. Reporting to the Vice President, Ticket Sales & Service, this leader sets the standard for how the Cleveland Sirens service and grow their season ticket member base, while building a group sales program - theme nights, outings, fundraising nights - that turns first-time Guests into future members. The ideal candidate is a people-first leader who blends a service mindset with a sales mindset - someone who knows that a well-serviced member renews, refers and upgrades, and who can build a group sales engine to match.

Essential Duties & Responsibilities

• Own the strategy, budget and performance of the Membership Service team, including renewal rates, member satisfaction and overall retention of the Cleveland Sirens' season ticket membership base.
• Own the strategy, budget and execution of the Group Sales team, and be accountable for hitting and exceeding annual group ticket revenue goals.
• Lead and develop the Membership Development & Groups team, including hiring, onboarding, weekly one-on-ones, and ongoing coaching for all direct reports across both the service and group sales functions.
• Build the member service model - touchpoint cadence, benefit fulfillment, issue resolution and upgrade/renewal conversations - that keeps season ticket members engaged throughout the year.
• Build the Cleveland Sirens' group sales program from scratch, including theme nights, group outings, fundraising nights and other group experiences that create new revenue and introduce new Fans to the Sirens.
• Lead retention and renewal campaigns in partnership with the Business Development team, ensuring a seamless handoff from new membership sale to ongoing service.
• Partner with Consumer Marketing and Business Intelligence to identify at-risk members, group prospects and upsell opportunities, and to keep Salesforce records current and accurate.
• Develop and deliver regular training for the Membership Development & Groups team, covering service standards, retention conversations and group sales technique.
• Monitor team activity, renewal rates, group pipeline and revenue on a daily, weekly and monthly basis, and report progress to the Vice President, Ticket Sales & Service.
• Partner cross-functionally with Business Development and Premium Sales & Service to ensure a consistent Guest experience from first sale through renewal.
• Perform additional duties as assigned by the Vice President, Ticket Sales & Service.

REQUIRED QUALIFICATIONS: