Field Marketing Lead - Fan Engagement & Events

Columbus NWSL 2028; Columbus (OH); On-site; USD 42,000 - 60,000; Full time

Job summary

Columbus NWSL 2028 seeks a Coordinator of Field Marketing to drive awareness, excitement, and fan engagement for the team. You will execute grassroots marketing, connect with the community, and capture leads to grow the club's fan database ahead of and during the inaugural season.

You thrive in high-energy environments, enjoy direct interactions with fans, and focus on measurable impact—turning everyday interactions into future ticket buyers and loyal supporters.

Qualifications

• Bachelor's degree in sports management, business or marketing.
• 1-3 years experiential marketing or fan-engagement experience.
• Experience in Columbus market is a plus.

Responsibilities

• Execute field marketing events including street team activations, community appearances, youth soccer outreach, watch parties, and local festivals.
• Represent the club in-market with energy, professionalism, and authenticity.
• Help bring the brand to life by creating fun, memorable, and engaging fan interactions.
• Actively capture fan data at all activations using tablets, QR codes, and other tools.
• Clearly communicate calls-to-action that drive sign-ups, ticket interest, and ongoing engagement.
• Support efforts to grow and maintain a high-quality fan database.
• Create positive, first-time interactions that introduce new fans to the club and the sport.
• Distribute promotional materials, explain ticket offerings, and generate excitement around upcoming matches and events.
• Identify opportunities to deepen engagement and encourage repeat interactions.
• Lead setup, breakdown, and on-site execution of field marketing events.
• Maintain and organize marketing assets, giveaways, and activation materials.
• Coordinate schedules and logistics to ensure smooth execution across multiple events.
• Support the training and coordination of part-time brand ambassadors.
• Help ensure consistent messaging and high-quality representation of the club across all touchpoints.
• Work closely with Marketing, Ticketing, and Community teams to align messaging and goals.
• Provide on-the-ground feedback and insights from fans and community interactions.
• Share ideas to improve activations, increase engagement, and drive more leads.
• Other duties as assigned

Skills

Experiential marketing

Event management

Community outreach

Fan engagement

Communication skills

Education

Bachelor's degree in Sports Management / Business Administration / Marketing

Job description

Columbus NWSL 2028 seeks a Coordinator of Field Marketing to drive awareness, excitement, and fan engagement for the team. You will execute grassroots marketing, connect with the community, and capture leads to grow the club's fan database ahead of and during the inaugural season.

You thrive in high-energy environments, enjoy direct interactions with fans, and focus on measurable impact—turning everyday interactions into future ticket buyers and loyal supporters.