Director, Premium Sales & Guest Experiences
Sports Careers
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Job summary
The Cleveland Sirens, Cleveland's upcoming WNBA franchise, seeks a Director of Premium Sales & Service to lead all premium revenue strategy for Rocket Arena, including suites, courtside seating, premium clubs and hospitality experiences.
Reporting to the VP of Ticket Sales & Service, you will build and guide the Premium Sales & Service team, own the full sales cycle, design a best-in-class service model and partner with Corporate Partnerships to maximize renewals and cross-sell opportunities.
Qualifications
- Bachelor's degree in business, sports management, sales or a related field.
- 6–8 years of relevant sales experience, including 3+ years leading a premium seating, suite sales or hospitality sales and service team.
- Experience selling and servicing premium seating and suites in sports, entertainment or a comparable high-touch hospitality environment strongly preferred.
- Strong relationship-management and negotiation skills with corporate and high-net-worth clientele.
- Proficiency with Salesforce or a comparable CRM and familiarity with ticketing platforms (e.g., SeatGeek, AXS, SuitePro).
Responsibilities
- Own the strategy and revenue targets for all premium inventory, including suites, courtside seating, premium clubs and group hospitality experiences at Rocket Arena.
- Lead the full premium sales cycle — prospecting, proposals, site visits, negotiation and contract execution — for corporate accounts and high-net-worth individuals.
- Build and lead the Premium Sales & Service team, including hiring, coaching, one-on-ones and professional development for all direct reports.
- Design and own the premium service model — onboarding, in-season touchpoints, benefit fulfillment and renewal strategy — to maximize premium account retention and satisfaction.
- Partner with Corporate Partnerships to identify and develop B2B leads and cross-sell opportunities between sponsorship and premium seating.
- Be the senior sales lead on the largest and most complex premium deals, including multi-year suite leases and custom hospitality packages.
- Maintain accurate premium pipeline and account records in Salesforce, and report on premium revenue, renewal rates and account health to the Vice President, Ticket Sales & Service.
- Set pricing and inventory strategy for premium products in partnership with Vice President, Ticket Sales & Service.
- Perform additional duties as assigned by the Vice President, Ticket Sales & Service.
Skills
Education
Tools
Job description
The Cleveland Sirens, Cleveland's upcoming WNBA franchise, seeks a Director of Premium Sales & Service to lead all premium revenue strategy for Rocket Arena, including suites, courtside seating, premium clubs and hospitality experiences.
Reporting to the VP of Ticket Sales & Service, you will build and guide the Premium Sales & Service team, own the full sales cycle, design a best-in-class service model and partner with Corporate Partnerships to maximize renewals and cross-sell opportunities.
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