Growth Marketing Architect for B2B SaaS & AI

Rec; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

Rec is seeking a Head of Growth Marketing to craft and execute a repeatable demand engine for Parks and Rec and private recreation markets. You will own strategy, build campaigns, and run the operating system that turns market demand into qualified pipeline.

You’ll drive ABM, account activation, and modern B2B marketing workflows inside HubSpot, measuring performance and aligning with Sales, Product Marketing, and Leadership. This is a hands-on leadership role.

Qualifications

• 10+ years of B2B SaaS marketing experience in high-growth environments.
• Proven ability to drive measurable pipeline and revenue impact.
• Balanced strategic thinking with hands-on execution in lean teams.

Responsibilities

• Set growth marketing strategy and run day-to-day campaigns and systems to convert demand into qualified pipeline.
• Drive awareness and generate high-quality pipeline in collaboration with Sales for Parks and Rec and private recreation opportunities.
• Develop account-based and market-based programs to build credibility and sales momentum with key organizations.
• Operate HubSpot and the broader B2B marketing stack with AI-enabled workflows for research, personalization, campaigns, SEO, and follow-up.
• Build marketing operations and reporting that ties activities to pipeline, conversions, and revenue outcomes.
• Lead a small growth marketing team and manage contractors/agencies for speed and quality.

Skills

B2B SaaS marketing

Leadership

Pipeline forecasting

ABM

Tools

HubSpot

Google Analytics

Salesforce

Job description

Rec is seeking a Head of Growth Marketing to craft and execute a repeatable demand engine for Parks and Rec and private recreation markets. You will own strategy, build campaigns, and run the operating system that turns market demand into qualified pipeline.

You’ll drive ABM, account activation, and modern B2B marketing workflows inside HubSpot, measuring performance and aligning with Sales, Product Marketing, and Leadership. This is a hands-on leadership role.