Head of Growth Marketing — ABM + AI-Driven Demand

Rec Technologies

San Francisco (CA)

On-site

USD 160,000 - 220,000

Full time

14 days+
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Benefits offered by this job

Flexible PTO
Health/dental/vision
401(k) plan

Job summary

Rec Technologies is seeking a Head of Growth Marketing in San Francisco to build a repeatable demand engine across municipal Parks & Recreation and emerging private recreation segments. You will own strategy, execution, and budget, partnering with Sales, Product and Executive Leadership to drive pipeline and revenue.

The role requires 10+ years in B2B SaaS marketing with proven pipeline results, hands-on leadership, and a passion for AI-enabled GTM platforms.

Qualifications

  • 10+ years of B2B SaaS marketing experience with leadership in high-growth companies.
  • Proven success balancing strategic thinking with hands-on execution in lean organizations.
  • Experience building demand gen programs and pipeline motions that produce qualified opportunities.
  • Experience with ABM and high-consideration sales motions.
  • Proficiency with marketing automation/CRM systems (HubSpot a plus).

Responsibilities

  • Set growth marketing strategy and execute day-to-day to turn demand into qualified pipeline.
  • Drive awareness and generate high-quality pipeline in partnership with Sales.
  • Develop account-based and market-based programs for Parks & Rec and private recreation opportunities.
  • Turn product and AI capabilities into campaigns and sales assets.
  • Operate within HubSpot and modern B2B marketing stack with AI-enabled workflows.
  • Ensure data, attribution, and workflows support decision-making.
  • Build and lead a small marketing function and manage external vendors.
  • Own the growth marketing budget and report outcomes to executives.
  • Partner with Sales, Product, Customer Experience, and Exec Leadership to align priorities.

Skills

Growth marketing leadership
ABM / target-account activation
B2B SaaS marketing
HubSpot proficiency
AI-enabled marketing
Campaign systems
Data-driven decision making

Tools

HubSpot

Job description

Rec Technologies is seeking a Head of Growth Marketing in San Francisco to build a repeatable demand engine across municipal Parks & Recreation and emerging private recreation segments. You will own strategy, execution, and budget, partnering with Sales, Product and Executive Leadership to drive pipeline and revenue.

The role requires 10+ years in B2B SaaS marketing with proven pipeline results, hands-on leadership, and a passion for AI-enabled GTM platforms.

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