Growth Marketing Architect — B2C, Non-Paid Growth

Good Company VC; New York (NY); Presencial; USD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity in the company

Medical, Dental and Vision

401k benefits

Collaborative in-office environment

Fun company social events

Descripción de la vacante

TULU, headquartered in New York City, is seeking a talented growth marketer to drive user acquisition across digital and physical channels. You’ll shape pre- and post-signup journeys, create messaging, and run clean experiments to improve activation and conversion.

You’ll own end-to-end B2C growth efforts, build durable referral and ambassador programs, and work with Product, Data, and Design to scale globally.

Formación

• 5+ years of B2C growth marketing experience.
• Mastery of non-paid acquisition tactics (referrals, communities, partnerships, owned surfaces).
• Strong experimentation and analytics (A/B tests, holdouts, incrementality).

Responsabilidades

• Execute end-to-end B2C marketing initiatives with a data-driven approach.
• Create durable referral/ambassador programs that reduce reliance on paid/SEO.
• Forecast registrations and plan resource rollout across markets.
• Develop messaging and design language that drives action and activation.
• Contribute to onboarding, funnel optimization, and user flow changes.
• Streamline marketing operations and implement best practices for efficiency.
• Report funnel results weekly and maintain a quarterly test plan.

Conocimientos

B2C growth marketing

Non-paid acquisition

Experimentation

QR/UTM tracking

Cross-functional collaboration

Herramientas

Braze

Canva

Figma

Descripción del empleo

TULU, headquartered in New York City, is seeking a talented growth marketer to drive user acquisition across digital and physical channels. You’ll shape pre- and post-signup journeys, create messaging, and run clean experiments to improve activation and conversion.

You’ll own end-to-end B2C growth efforts, build durable referral and ambassador programs, and work with Product, Data, and Design to scale globally.