Growth Marketer (New York)

Tulu; New York (NY); On-site; Confidential; Full time

Benefits offered by this job

Equity in the company

Medical, Dental and Vision benefits

401k benefits

Collaborative in-office environment

Fun company social events

Job summary

Good Company VC is seeking an experienced growth marketer to join their team in New York City. This role focuses on executing B2C marketing strategies to drive user acquisition, blending both digital and physical tactics. The ideal candidate will have over 5 years of experience in growth marketing, mastery of non-paid acquisition tactics, and strong analytical skills. Competitive salary and equity options are provided along with other benefits.

Qualifications

• 5+ years B2C growth marketing experience.
• Mastery of non-paid acquisition tactics.
• Strong experimentation and analytical capabilities.

Responsibilities

• Execute B2C marketing efforts end-to-end.
• Create durable flywheels for referrals and ambassadors.
• Build creative messaging and design language.
• Enhance marketing operations and streamline processes.

Skills

B2C growth marketing experience

Non-paid acquisition tactics

Analytical skills

Creative messaging

Tools

CRM systems (preferably Braze)

Canva

Figma

Job description

About Us

TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors. Our mission is to build the world’s most powerful product access and usage platform, driving smarter, more efficient, and sustainable consumption.

Our IoT-powered, in-building smart units provide on-demand access to everything from vacuums and projectors to e-scooters, VR headsets, and everyday essentials — complemented by usage-based data and AI-driven insights that personalize experiences.

Backed by $40M+ in funding, we are a post-Series A global company operating in 60+ cities across North America and Europe. We partner with the world’s largest landlords and brands, serving 250,000+ households — and every 10 seconds, someone around the globe is using TULU.

TULU Is Not For Everyone

We’re looking for people with a strong sense of agency—overachievers who want to achieve great things in life. Those who thrive on big challenges, hard work, bold responsibilities, and purpose-driven teamwork. People who see failure not as an end, but as a step toward learning and growth.

If that’s the kind of environment you’re looking for, applying to TULU could be the best first step in your journey.

About the Role

Own the strategy, tools, and experiments that accelerate our user acquisition, by blending digital and physical tactics across non paid acquisition levers. You’ll shape pre and post signup journeys, incentives, and messaging; work closely with Product, Data, and Design; and prove impact with clean test design. You’ll be accountable for net new registrations, activation and conversion rates, quality of new users, and program scalability across markets.

This is a high-impact role for a creative and execution savvy marketer who thrives in fast-paced environments and wants to shape the future of consumptions on a global scale.

Responsibilities

• Execute B2C marketing efforts end-to-end, ensuring initiatives are data-driven and optimized for success.
• Create durable flywheels (referrals, ambassador programs, owned placements) that don’t rely on paid/SEO.
• Forecast registrations and capacity needs; plan resources and rollout sequences.
• Build creative messaging, design language, and value offerings that resonate with the market and drive action.
• Contribute to onboarding, funnel optimizations and user flow changes.
• Enhance marketing operations, streamline processes, and implement best practices to improve efficiency and effectiveness.
• Report weekly on funnel impact and learnings; maintain a quarterly test plan with scale/stop criteria.

About You

You’re a creative, resourceful and experienced growth marketer who loves turning clever ideas into repeatable results. You’re comfortable operating as an IC, collaborating cross-functionally, and combining physical and digital marketing. You have a 360 view of growth programs from planning to execution and analytics, locally and in scale.

Requirements

• 5+ years B2C growth marketing experience.
• Mastery of non-paid acquisition tactics (referrals, community, partnerships, owned surfaces)
• Ship fast: ideate, prototype, test, analyze and operationalize; keep a tight weekly experiment loop.
• Fluency with QR/UTM taxonomy and basic analytics; comfort with lightweight creative tools (Canva/Figma).
• Strong experimentation/analytical chops (A/B, holdouts, incrementality); can model incentive payback & fraud controls.
• Vendor/freelancer wrangling when needed; crisp communication and ops discipline.
• Proven ability to build comprehensive acquisition strategies across multiple channels
• Experience with CRM systems and Marketing Automation (preferably Braze)
• Nice to have: start-up experience, campus or multi-property program experience; experience working with a B2B2C model, experience with subscription based business models.

This position is based in our New York City headquarters.

Benefits and perks

In addition to the growth and impact you’ll have at TULU, we offer competitive salaries along with the following benefits:

• Equity in the company
• Medical, Dental and Vision
• 401k benefits
• A collaborative in-office environment with an open floor plan, fully stocked kitchen
• Fun company social events

Compensation

Our annual OTE range for this role is $90,000 – $120,000. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

TULU is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.