VP of Marketing

Good Company VC; New York (NY); On-site; USD 210,000 - 250,000; Full time

Benefits offered by this job

Equity in the company

Medical, Dental and Vision

401k benefits

Collaborative in-office environment

Fun company social events

Job summary

Good Company VC is seeking a VP of Marketing based in New York City. This senior leadership role involves owning the strategy for both B2B and B2C marketing, directly contributing to TULU's growth and presence in the market.

The ideal candidate will have 8+ years of marketing experience, leading initiatives that drive user acquisition and brand engagement. The position offers a competitive salary and benefits, including equity in the company, medical and 401k contributions.

Qualifications

• 8+ years of marketing experience in high-growth environments.
• Proven ability to manage marketing budgets and strategies.
• Mastery of inbound acquisition strategies across channels.

Responsibilities

• Lead end-to-end marketing strategy and execution.
• Drive user registrations and engagement across markets.
• Strengthen brand presence through various marketing channels.

Skills

B2B and B2C marketing experience

Lead generation expertise

Content and event marketing

Knowledge of CRM and marketing automation tools

SEO, SEM, and PPC understanding

Tools

Salesforce

HubSpot

Braze

Job description

About Us

TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors. Our mission is to build the world’s most powerful product access and usage platform, driving smarter, more efficient, and sustainable consumption.

Our IoT-powered, in-building smart units provide on-demand access to everything from vacuums and projectors to e-scooters, VR headsets, and everyday essentials — complemented by usage-based data and AI-driven insights that personalize experiences.

Backed by $40M+ in funding, we are a post-Series A global company operating in 60+ cities across North America and Europe. We partner with the world’s largest landlords and brands, serving 250,000+ households — and every 10 seconds, someone around the globe is using TULU.

About the Role

TULU is experiencing tremendous growth and entering its next phase. We’re looking for a strategic and operationally minded VP Marketing to lead all aspects of TULU’s B2B and B2C marketing for both landlords and consumers.

As VP Marketing, you will own the end-to-end strategy and execution of our go-to-market engine: accelerating top-of-funnel growth with high-quality leads, strengthening our brand with landlords, and increasing adoption and engagement across our expanding resident base.

This role spans the full ecosystem –

For landlords: You will lead conferences, SEO, PR, paid search, referrals, and innovative initiatives that amplify our presence, leverage our top-tier customer base, and establish TULU as the category-defining product access platform.

For residents: You will own the strategy, tools, and experiments that accelerate user acquisition, activation and engagement—blending digital and physical tactics, shaping pre- and post-signup journeys, optimizing messaging and incentives, and driving scalable growth across global markets.

This is a senior leadership role. You will work closely with the CEO, participate in board meetings, and build and lead a global, high-performance marketing team. Your impact will be direct and measurable—fueling TULU’s rapid expansion and advancing our mission of enabling smarter, more sustainable living.

Responsibilities

• Lead B2B and B2C marketing end-to-end, from strategy to execution, ensuring initiatives are data-driven and optimized for success.
• Develop and execute marketing strategies to acquire new landlord partners and grow existing accounts.
• Drive new user registrations, activation and conversion rates, user quality, and scalable resident engagement across markets.
• Build and optimize top-of-funnel lead generation, pipeline development, and MQL growth.
• Strengthen TULU’s brand presence across digital and physical channels; establish thought leadership in the industry.
• Own inbound and outbound marketing channels – including conferences, SEO, PR, paid media, and new experimental channels.
• Manage the global marketing budget, resource planning, and ROI measurement.
• Lead TULU’s content strategy across B2B and B2C touchpoints, including social and digital channels.
• Create, maintain, and evaluate B2B and B2C marketing collateral.
• Develop and run A/B tests for new channels and campaigns – across both landlord and consumer audiences.
• Partner closely with Sales and Customer Success to understand landlord needs; partner with Product to understand user behavior and consumer needs.

TULU Is Not For Everyone

We’re looking for people with a strong sense of agency—overachievers who want to achieve great things in life. Those who thrive on big challenges, hard work, bold responsibilities, and purpose-driven teamwork. People who see failure not as an end, but as a step toward learning and growth.

If that’s the kind of environment you’re looking for, applying to TULU could be the best first step in your journey.

About You

You are hungry, tech-savvy, creative, and results-driven — a true hustler with strong ownership and determination to get things done. You thrive in fast-paced, high-performance, high-growth environments and are passionate about building, executing, and optimizing marketing strategies for revolutionary, real-world businesses.

You also have:

• 8+ years of B2B and B2C marketing experience in fast-paced environments (ideally startups)
• Expertise in B2B lead generation, content, event marketing, and best practices
• Mastery of non-paid acquisition tactics: referrals, community, partnerships, owned channels
• Experience planning and managing marketing budgets
• Proven ability to build inbound acquisition strategies across multiple channels
• Strong understanding of online and offline marketing funnels
• Knowledge of content marketing, SEO, SEM, and PPC
• Experience with CRM and marketing automation tools (Salesforce, HubSpot, Braze preferred)
• Track record collaborating with design, content, product, and analytics teams
• Ability to perform under pressure in fast-changing environments
• Hands‑on, proactive problem‑solving approach
• Understanding of end-to-end marketing workflows and delivery processes
• Bonus: Experience in proptech, real estate, B2B2C models, or consumer subscription businesses

This position is based in our New York City headquarters.

Benefits and perks

In addition to the growth and impact you’ll have at TULU, we offer competitive salaries along with the following benefits:

• Equity in the company
• Medical, Dental and Vision
• 401k benefits
• A collaborative in-office environment with an open floor plan, fully stocked kitchen
• Fun company social events

Compensation

Our annual OTE range for this role is $210,000 – $250,000. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

TULU is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.