UX/UI Product Designer (Tel Aviv)

Good Company VC; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Good Company VC is seeking a Product Designer to own the visual and functional experience of our consumer mobile app and drive creative design for B2C marketing channels. The ideal candidate has over 3 years of experience in designing B2C mobile applications and should possess expertise in subscription models and marketing design. This role requires collaboration with Product, Data, and Marketing teams. The company promotes a challenging and growth-oriented work environment.

Qualifications

• 3+ years of experience designing B2C mobile applications.
• Proven track record working on subscription-based business models and conversion funnels.
• Experience designing marketing collateral (emails, social media, banners) and familiarity with lightweight creative tools.

Responsibilities

• Lead design efforts for the TULU consumer app.
• Design high-quality visual assets for B2C marketing campaigns.
• Contribute to and maintain the Figma design system.
• Shape pre and post-signup journeys.
• Maintain a unified design language across the app and marketing communications.
• Collaborate with Product, Data, and Marketing teams.

Skills

B2C mobile application design

Subscription-based business models

Marketing collateral design

Figma proficiency

Adobe Creative Suite

Agility in design

Job description

About Us

TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors. Our mission is to build the world’s most powerful product access and usage platform, driving smarter, more efficient, and sustainable consumption.

Our IoT-powered, in-building smart units provide on-demand access to everything from vacuums and projectors to e-scooters, VR headsets, and everyday essentials — complemented by usage-based data and AI-driven insights that personalize experiences.

Backed by $40M+ in funding, we are a post-Series A global company operating in 55+ cities across North America and Europe. We partner with the world’s largest landlords and brands, serving 200,000+ households — and every 15 seconds, someone around the globe is using TULU.

About the Role

We are looking for a versatile Product Designer to bridge the gap between Product and Growth. In this role, you will own the visual and functional experience of our consumer mobile app while also driving the creative design for our B2C marketing channels.

You will play a key role in shaping our digital presence, optimizing our conversion funnels, and creating high-performing assets for emails and campaigns. This is a high-impact role for a creative and execution-savvy designer who thrives in fast-paced environments.

Responsibilities

• Mobile AppI: Lead design efforts for the TULU consumer app, focusing on intuitive flows, feature adoption, and user acquisition.
• Marketing & Growth Design: Design high-quality visual assets for B2C marketing campaigns, including email templates (CRM), social media creatives, and landing pages.
• Contribute to and maintain our Figma design system (components, patterns, documentation)
• Funnel Optimization: Shape pre and post-signup journeys with a specific focus on optimizing acquisition and upsell flows.
• Visual Consistency: Maintain a unified design language across the mobile app and marketing communications to ensure a seamless brand experience
• Collaboration: Work closely with Product, Data, and Marketing teams to launch new features and campaigns.

TULU Is Not For Everyone

We’re looking for people with a strong sense of agency—overachievers who want to achieve great things in life. Those who thrive on big challenges, hard work, bold responsibilities, and purpose-driven teamwork. People who see failure not as an end, but as a step toward learning and growth.

If that’s the kind of environment you’re looking for, applying to TULU could be the best first step in your journey.

About You

You are a resourceful designer who is comfortable operating as an individual contributor and collaborating cross‑functionally.

You have a 360 view of the user journey, understanding how a marketing email leads to an app download and eventually a subscription.

You are capable of balancing functional UX work with high‑fidelity visual design for marketing purposes.

You also have:

• 3+ years of experience designing B2C mobile applications.
• Subscription Experience: Proven track record working on subscription-based business models and conversion funnels.
• Marketing Design Chops: Experience designing marketing collateral (emails, social media, banners) and familiarity with lightweight creative tools.
• Tool Proficiency: Mastery of Figma for product design; proficiency in Adobe Creative Suite or similar for marketing assets is a plus.
• Speed & Agility: Ability to ship fast—ideate, prototype, and iterate in tight loops.
• Nice to have: Experience designing marketing collateral (emails/CRM, social, banners/landing assets) and familiarity with lightweight creative tools