Growth Marketer, Handshake AI

Handshake; San Francisco (CA); On-site; USD 150,000 - 185,000; Full time

Job summary

Handshake is seeking a Growth Marketer to expand its AI research community. This role involves developing growth strategies, executing multi-channel marketing campaigns, and collaborating with internal teams to enhance community engagement. Ideal candidates will have 4+ years of growth marketing experience, particularly with technical audiences, and a passion for AI research.

Qualifications

• 4+ years of experience in growth marketing targeting technical or academic audiences.
• Strong understanding of digital marketing channels.
• Experience with lifecycle marketing and CRM platforms.

Responsibilities

• Develop and implement growth strategies for AI research community.
• Create multi-channel marketing campaigns.
• Optimize digital marketing strategies using analytics.

Skills

Digital marketing

SEO

Social media marketing

A/B testing

Analytics

Communication

Tools

Google Analytics

HubSpot

Salesforce

Iterable

SQL

Job description

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications. We’re looking for a Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported.

This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

This will be based in our San Francisco location, with the team traditionally working in the office five days a week.

Your role

• Develop and implement growth strategies to expand our AI research community of graduates.
• Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
• Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
• Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
• Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums.
• Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
• Leverage SEO best practices to improve visibility and searchability.

Your Experience

• 4+ years of experience in growth marketing, preferably targeting technical or academic audiences.
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g., LinkedIn, Meta, Google ads), and social media marketing.
• Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.
• Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.
• Excellent written and verbal communication skills.
• Ability to work independently and thrive in a fast-paced, remote environment.
• Passion for AI research and fostering academic communities is a plus.

Bonus areas of expertise

• Experience with CRM platforms such as Iterable.
• Proficient in SQL.
• Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

Compensation Range

• $150,000-$185,000