Growth Marketer for Developer Tools (B2B SaaS)

Oso; New York (NY); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Competitive health, dental, and vision

Mental healthcare to all employees and

Unlimited access to financial advisors

Equity Package

Unlimited paid time off (PTO)

Paid parental leave

Flexible work options

One Medical Membership

Quarterly hackathons... and prizes!

Free team lunches every month

Job summary

Oso is building a new standard for authorization in the United States, empowering developers with modern access control. You’ll shape positioning, messaging, and GTM for our developer-focused products, partnering with product and demand gen teams to drive growth.

You’ll run multi-channel campaigns to reach developers and decision-makers, simplify complex topics, and drive qualified leads. This is a high-ownership role at an inflection point startup.

Qualifications

• You’ve owned demand generation and/or product marketing for a B2B SaaS company, ideally one targeting developers.
• You have a deep understanding of the B2B marketing funnel and how to build effective, scalable campaigns.
• You can simplify complex, technical topics into concise and punchy writing.
• You’re a builder—comfortable operating in ambiguity and excited to define your own playbook.

Responsibilities

• Shape the story – You’ll contribute to product marketing, helping to craft the positioning, messaging, and GTM strategy for Oso’s products.
• Execute our demand gen engine – You’ll design and run campaigns to get Oso in front of developers and decision-makers, driving qualified leads through multi-channel strategies.
• Educate and inspire – Authorization is a new topic for many developers, and we need your help to bring them into the fold through compelling messaging, content, and thought leadership.
• Accelerate adoption – You’ll ensure that when developers land on Oso, they understand the value quickly and find a clear path to adoption through optimized landing pages, nurture campaigns, and onboarding flows.
• Optimize for growth – You’ll experiment relentlessly—testing copy, channels, and strategies to refine and scale what works.

Skills

Demand generation

Product marketing

Developer-focused messaging

B2B SaaS marketing

Campaign optimization

Ambiguity tolerance

Job description

Oso is building a new standard for authorization in the United States, empowering developers with modern access control. You’ll shape positioning, messaging, and GTM for our developer-focused products, partnering with product and demand gen teams to drive growth.

You’ll run multi-channel campaigns to reach developers and decision-makers, simplify complex topics, and drive qualified leads. This is a high-ownership role at an inflection point startup.