Growth Marketer

Oso; New York (NY); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Competitive health, dental, and vision

Mental healthcare to all employees and

Unlimited access to financial advisors

Equity Package

Unlimited paid time off (PTO)

Paid parental leave

Flexible work options

One Medical Membership

Quarterly hackathons... and prizes!

Free team lunches every month

Job summary

Oso is building a new standard for authorization in the United States, empowering developers with modern access control. You’ll shape positioning, messaging, and GTM for our developer-focused products, partnering with product and demand gen teams to drive growth.

You’ll run multi-channel campaigns to reach developers and decision-makers, simplify complex topics, and drive qualified leads. This is a high-ownership role at an inflection point startup.

Qualifications

• You’ve owned demand generation and/or product marketing for a B2B SaaS company, ideally one targeting developers.
• You have a deep understanding of the B2B marketing funnel and how to build effective, scalable campaigns.
• You can simplify complex, technical topics into concise and punchy writing.
• You’re a builder—comfortable operating in ambiguity and excited to define your own playbook.

Responsibilities

• Shape the story – You’ll contribute to product marketing, helping to craft the positioning, messaging, and GTM strategy for Oso’s products.
• Execute our demand gen engine – You’ll design and run campaigns to get Oso in front of developers and decision-makers, driving qualified leads through multi-channel strategies.
• Educate and inspire – Authorization is a new topic for many developers, and we need your help to bring them into the fold through compelling messaging, content, and thought leadership.
• Accelerate adoption – You’ll ensure that when developers land on Oso, they understand the value quickly and find a clear path to adoption through optimized landing pages, nurture campaigns, and onboarding flows.
• Optimize for growth – You’ll experiment relentlessly—testing copy, channels, and strategies to refine and scale what works.

Skills

Demand generation

Product marketing

Developer-focused messaging

B2B SaaS marketing

Campaign optimization

Ambiguity tolerance

Job description

Old problem, new $25B+ market

Companies like AWS, Stripe, and Twilio have shown that if a technology isn't core to your value proposition, you should offload it. Still, every engineering team builds and rebuilds one piece: authorization—how you control who has access to what in your app. We intend to change that.

We see a world where developers never roll their own authorization again, and instead say, Just use Oso—the same way you might say, Just use Postgres—In doing so, we're creating the $25B+ authorization market.

Why Oso?

We have the lead—in traction, capital, and team.

• Traction: Oso is used by thousands of companies from startups to the Fortune 500, like Wayfair, ProductBoard, Vanta, Brex, Verizon, ZoomInfo, and Duolingo.

• Capital: We're backed by the world’s best investors, including Sequoia, Felicis, and a standout group of infrastructure founders and operators: Olivier Pomel (Founder, Datadog), Dev Ittycheria (CEO, MongoDB), Armon Dadgar (Founder, HashiCorp), Edith Harbaugh (Founder, LaunchDarkly), Guy Podjarny (Founder, Snyk), Paul Copplestone (Founder, Supabase), Christina Cacioppo (Founder, Vanta), and Calvin French-Owen (Founder, Segment).

• Team: We’ve spent 5+ years going deep on the domain, meeting with thousands of engineering teams, and solving one of the hardest problems in software. We have two of the best developer go-to-market leaders on earth who have done it before at MongoDB and Snyk.

Why now?

We’re at an inflection point. The opportunity is for you to join now, in a role that’s bigger and different than usual.

What you’ll do

• Shape the story – You’ll contribute to product marketing, helping to craft the positioning, messaging, and GTM strategy for Oso’s products.

• Execute our demand gen engine – You’ll design and run campaigns to get Oso in front of developers and decision-makers, driving qualified leads through multi-channel strategies.

• Educate and inspire – Authorization is a new topic for many developers, and we need your help to bring them into the fold through compelling messaging, content, and thought leadership.

• Accelerate adoption – You’ll ensure that when developers land on Oso, they understand the value quickly and find a clear path to adoption through optimized landing pages, nurture campaigns, and onboarding flows.

• Optimize for growth – You’ll experiment relentlessly—testing copy, channels, and strategies to refine and scale what works.

Who you are

• You’re technical enough to grok developer tools and comfortable engaging with technical audiences.

• You can simplify complex, technical topics into concise and punchy writing.

• You’ve owned demand generation and/or product marketing for a B2B SaaS company, ideally one targeting developers.

• You have a deep understanding of the B2B marketing funnel and how to build effective, scalable campaigns.

• You know how to experiment, track metrics, and optimize for performance. You care about results over vanity metrics.

• You’re a builder—comfortable operating in ambiguity and excited to define your own playbook.

Why you might not want to join Oso

We’re a high-ownership environment. You won’t be handed a playbook; you’ll be expected to build it. If you prefer highly structured roles, Oso might not be the right fit. But if you want to own marketing strategy at an inflection point startup, this is it.

Benefits

In addition to cash compensation, Oso offers a Total Rewards package that includes equity grants, health benefits, and more:

• Competitive health, dental, and vision coverage

• Mental healthcare to all employees and anyone in their family through Spring Health

• Unlimited access to financial advisors through Northstar

• Equity Package

• Unlimited paid time off (PTO)

• Paid parental leave

• Flexible work options

• One Medical Membership

• Quarterly hackathons... and prizes!

• Free team lunches every month

The starting salary for this role is between $100,000-$200,000/year plus equity. Your exact offer will vary based on a number of factors including experience level, skillset, market location, and balancing internal equity relative to peers at the company.

Oso is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, veteran or disability status.