SF-Based Global Performance Marketing Leader

Airwallex; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Airwallex is seeking a strategic, data-driven Director of Performance Marketing to lead our global paid channels from San Francisco. You’ll shape channel strategy, budgets, and KPI frameworks, partnering with Brand, Product Marketing, and Revenue Operations to drive scalable growth.

This high-visibility role demands leadership of a global team, a deep understanding of CAC, LTV:CAC, and multi-touch attribution, and a passion for AI-enabled experimentation as markets expand.

Qualifications

• 10+ years of experience in Performance Marketing or Growth.
• Strong analytical skills with data modeling, forecasting, and investment decision-making.
• Proven ability to manage multi-million-dollar global media budgets efficiently.
• Exceptional leadership, communication, and stakeholder management across functions and geographies.

Responsibilities

• Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
• Set quarterly and annual growth objectives across paid search, paid social, display, and emerging channels.
• Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
• Develop scalable testing frameworks for creative, targeting, and messaging across markets.
• Partner with Regional Marketing Directors to ensure localized execution that aligns with global priorities.
• Own KPIs such as CAC, LTV:CAC, pipeline contribution, and ROI.
• Oversee cross-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
• Define best practices for campaign structure, bidding, automation, and measurement.
• Collaborate with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys.
• Drive alignment between creative and performance teams for messaging and landing-page continuity.
• Lead quarterly business reviews with major platforms and agencies; build attribution dashboards (GA4, Looker, Tableau).
• Implement value-based bidding, offline conversions, and CRM integrations (Salesforce, Marketo).
• Establish incrementality testing and cohort-based CAC tracking.
• Adopt AI and automation to improve creative testing and pacing accuracy.
• Build and lead a global team of managers, strategists, and analysts.

Skills

Paid media

Analytics

Leadership

Forecasting

Budget management

Stakeholder management

Education

Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or related field

Tools

GA4

Looker

Tableau

Job description

Airwallex is seeking a strategic, data-driven Director of Performance Marketing to lead our global paid channels from San Francisco. You’ll shape channel strategy, budgets, and KPI frameworks, partnering with Brand, Product Marketing, and Revenue Operations to drive scalable growth.

This high-visibility role demands leadership of a global team, a deep understanding of CAC, LTV:CAC, and multi-touch attribution, and a passion for AI-enabled experimentation as markets expand.