Growth Innovation Manager — Global Fintech Campaigns

Airwallex-; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Airwallex in San Francisco seeks a Growth Marketing Lead to own strategy and execution of growth campaigns across regions. You will design hypotheses, run rapid experiments, and scale winning campaigns to drive product adoption and increase profitability.

Join a collaborative Growth team that prioritizes data-driven decision-making, cross-functional alignment, and a fast-paced, high-ambiguity environment. You’ll partner with Product, Marketing, and Sales to launch initiatives and optimize

Qualifications

• 6+ years of experience in growth, with demonstrated expertise in running growth campaigns, A/B testing, and experimentation.
• Hands-on experience designing and executing multi-step campaign sequences: hypothesis development, test design, measurement, iteration, and scale.
• Strong analytical mindset: able to build models, dashboards, interpret data, and make data-driven recommendations.
• Experience with rewards, incentives, or loyalty programs.
• Ability to balance creativity with rigor and accelerate testing in fast-paced environments.
• Cross-functional collaboration skills and ability to influence without formal authority.
• Familiarity with growth experimentation platforms and CRM/analytics tools.
• Experience in payments/fintech is a plus.

Responsibilities

• Generate insights and findings: analyze payments campaign performance, identify patterns in customer behavior to identify pockets of growth.
• Design and execute end-to-end growth innovation payments campaigns: develop hypotheses, set up A/B tests, analyze results, iterate, and scale.
• Partner with Product, Product Marketing and GTM teams on product adoption initiatives and define messaging and incentives.
• Own payments rewards and incentives strategy to increase adoption and retention.
• Collaborate with Lifecycle Marketing, Data Analytics, Sales, and Product to align campaign timing with product launches and lifecycle milestones.
• Work with regional Growth teams across APAC, EMEA, and other regions to adapt global campaigns to local market dynamics while maintaining brand.
• Contribute to scaling the Growth Innovation function, shaping processes and playbooks as the team grows.

Skills

Growth campaigns

A/B testing

Experimentation

Data analysis

Campaign design

Cross-functional collaboration

Rewards/incentives programs

Multi-region growth

Tools

CRM systems

Analytics tools

Job description

Airwallex in San Francisco seeks a Growth Marketing Lead to own strategy and execution of growth campaigns across regions. You will design hypotheses, run rapid experiments, and scale winning campaigns to drive product adoption and increase profitability.

Join a collaborative Growth team that prioritizes data-driven decision-making, cross-functional alignment, and a fast-paced, high-ambiguity environment. You’ll partner with Product, Marketing, and Sales to launch initiatives and optimize