Growth Marketer (B2C): Build from Zero to First 100 Orders

Cervin; Draper, Northern (UT, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

On-site gym

Flexible PTO

Company holidays

HSA contributions

Weekly lunches

Monthly store allowance

Babysitting perk

Office near trails

Dynamic team environment

Job summary

Redo is seeking a Growth Marketer (B2C) to own the go-to-market for our marketplace, targeting brands and shoppers alike. You will build a multi-channel traffic engine from the ground up, including paid ads (Meta, Google, TikTok), SEO, lifecycle, referrals, and partnerships to drive early orders and scalable growth.

You will own CAC, LTV, payback, and our marketplace take-rate, shaping a self-sustaining growth loop.

Qualifications

• Experience taking ecommerce or DTC brands from 0 to 1 or growing acquisition with measurable impact.
• Proven ability to run paid acquisition across Meta, Google and TikTok and drive profitable orders.
• Ability to optimize CAC/LTV in a marketplace model with take-rate dynamics.
• Comfort with ambiguity and building structure where none exists.
• Think in systems and economics, not just campaigns.
• Strong strategic instincts with hands-on execution across channels.
• Experience driving traffic through multiple channels beyond paid search.

Responsibilities

• Own the full go-to-market for the marketplace, including target audience, inventory strategy, and driving orders.
• Build the traffic engine from scratch: paid ads, SEO, AEO, lifecycle, referrals, partnerships, and social.
• Hit aggressive order targets and manage CAC, LTV, payback, and take-rate to profitability.
• Launch the marketplace from first landing page to first GMV dollar.
• Position the marketplace for brands and shoppers simultaneously.
• Create a feedback loop between shopper behavior and brand messaging.

Skills

Growth marketing

Paid acquisition

Ecommerce / DTC

CAC/LTV optimization

Brand partnerships

Ambiguity tolerance

Systems thinking

Two-sided marketplace

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Redo is seeking a Growth Marketer (B2C) to own the go-to-market for our marketplace, targeting brands and shoppers alike. You will build a multi-channel traffic engine from the ground up, including paid ads (Meta, Google, TikTok), SEO, lifecycle, referrals, and partnerships to drive early orders and scalable growth.

You will own CAC, LTV, payback, and our marketplace take-rate, shaping a self-sustaining growth loop.