Growth Marketer (B2C)

Cervin; Draper, Northern (UT, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

On-site gym

Flexible PTO

Company holidays

HSA contributions

Weekly lunches

Monthly store allowance

Babysitting perk

Office near trails

Dynamic team environment

Job summary

Redo is seeking a Growth Marketer (B2C) to own the go-to-market for our marketplace, targeting brands and shoppers alike. You will build a multi-channel traffic engine from the ground up, including paid ads (Meta, Google, TikTok), SEO, lifecycle, referrals, and partnerships to drive early orders and scalable growth.

You will own CAC, LTV, payback, and our marketplace take-rate, shaping a self-sustaining growth loop.

Qualifications

• Experience taking ecommerce or DTC brands from 0 to 1 or growing acquisition with measurable impact.
• Proven ability to run paid acquisition across Meta, Google and TikTok and drive profitable orders.
• Ability to optimize CAC/LTV in a marketplace model with take-rate dynamics.
• Comfort with ambiguity and building structure where none exists.
• Think in systems and economics, not just campaigns.
• Strong strategic instincts with hands-on execution across channels.
• Experience driving traffic through multiple channels beyond paid search.

Responsibilities

• Own the full go-to-market for the marketplace, including target audience, inventory strategy, and driving orders.
• Build the traffic engine from scratch: paid ads, SEO, AEO, lifecycle, referrals, partnerships, and social.
• Hit aggressive order targets and manage CAC, LTV, payback, and take-rate to profitability.
• Launch the marketplace from first landing page to first GMV dollar.
• Position the marketplace for brands and shoppers simultaneously.
• Create a feedback loop between shopper behavior and brand messaging.

Skills

Growth marketing

Paid acquisition

Ecommerce / DTC

CAC/LTV optimization

Brand partnerships

Ambiguity tolerance

Systems thinking

Two-sided marketplace

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Growth Marketer (B2C)

Draper, UT, United States

Full Time

Mid Level

At Redo, we're not just redefining returns; we're shaping the entire customer experience journey. As a comprehensive customer experience platform, we prioritize every aspect of the customer interaction. Unlike traditional models, we thrive when we reduce returns, ensuring that our success is aligned with our clients'. Powered by AI Insights, we proactively identify operational and product anomalies, offering tailored suggestions to decrease return rates. Our commitment to transparency is unwavering; Redo is 100% free, providing a detailed record of all transactions. Through our innovative return coverage model, we ensure peace of mind for customers without additional costs.

Based in Draper, Utah, we're experiencing rapid growth and are actively seeking passionate individuals who are up for the challenge of building our product and scaling the company. Join us in shaping the future of e-commerce and delivering exceptional customer experiences at every touchpoint!

Overview

Redo is a fast-growing, early-stage, B2B SaaS startup helping merchants offer the best post-purchase experience for their customers. We're building out of our office in Draper, UT.

Redo is building a marketplace for shoppers to use their HSA/FSA funds to purchase eligible products from Redo brands. As our founding Growth Marketer for the marketplace, you will build the go-to-market from zero and own the number. Brands list their products with us for free, we drive the demand, and we earn a share of every sale. The model is simple. The execution is wide open. There is no site yet, no traffic engine, no playbook. That is the job.

This is not a role for someone who wants an established product to message and a funnel to tune. This is a growth role, not a product marketing role. It is for someone who sees an empty whiteboard and starts drawing, who is happiest buying cold traffic and making it pay back, and who will build new areas of the business from the ground up and own what the marketplace becomes.

Responsibilities

• Own the full go-to-market for the marketplace: who we target, how we win brand inventory, and how we turn shoppers into paying orders.

• Build the traffic engine from scratch: paid acquisition (Meta, Google, TikTok), SEO and AEO, lifecycle, referral loops, partnerships, social, whatever earns its place.

• Hit the number. Drive the first 100 orders in your first 60 days, then scale to 1,000 orders a month, and do it profitably. You own CAC, LTV, payback, and our take-rate, not vanity metrics.

• Own the launch itself, from the first landing page to the first dollar of GMV.

• Position the marketplace for two audiences at once: the brands who list and the shoppers who buy.

• Build the loop between what shoppers do and what we tell brands, so the flywheel actually spins.

• Pressure-test the model early, define the target brand and target shopper, and ship a launch site with first acquisition tests in your first 90 days.

• Stand up a repeatable channel or two and a brand pitch that reliably closes listings, then scale the motion behind you.

• Evolve the marketplace into a self-serve motion over time, so growth outpaces headcount.

Qualifications

• You have taken something from nothing to live. Ideally you have started and scaled an ecommerce or DTC brand from 0 to 1, or owned acquisition somewhere you personally felt the scarcity. You can point to it.

• You have run paid acquisition yourself (Meta, Google, TikTok) and driven cold traffic to profitable orders. You have the numbers to show for it.

• You have scaled CAC profitably under real constraint, because you understand how a take-rate marketplace actually makes money.

• Comfort with ambiguity, because you build the structure that was missing.

• You think in systems and economics, not just campaigns.

• Strong strategy paired with the willingness to pull the levers yourself. Hands-on, both.

• Bias to move fast and decide with incomplete information, then correct.

• A track record driving traffic through more than one channel.

• Marketplace, e-commerce, or two-sided platform experience preferred.

• Comfort with brand partnerships and the conversations that land them.

Redo benefits and perks

• Opportunity to work with a dynamic and innovative team in the fast-growing e-commerce industry.

• Opportunities for career growth and advancement.

• On-site gym with showers, pickleball, and basketball.

• Flexible PTO & company holidays.

• Redo perks, monthly allowance to make purchases from ecommerce stores to support both existing and potential customers.

• Company HSA contributions.

• Weekly lunches & fully stocked break room.

• $100 monthly babysitting perk reimbursement.

• Office is minutes from biking and running trails.

Redo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to creating a diverse and inclusive work environment where all employees feel valued, respected, and supported.