Growth Marketer

Admiral: The Visitor Relationship Management Company; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in Visitor Relationship Management is seeking a SaaS Growth Marketer to drive user acquisition and revenue growth. The ideal candidate will develop multi-channel campaigns, manage email marketing, and analyze funnel performance. This role requires creativity, analytical skills, and collaboration in a fast-paced startup environment. Join a dynamic team focused on innovation and growth in the B2B SaaS space.

Benefits

Flexible work environment with remote work options

Opportunities for professional development and growth

Collaborative and inclusive company culture

Qualifications

• 3 to 6 years of experience in B2B SaaS marketing.
• Strong understanding of marketing principles.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns.
• Own the email marketing strategy including newsletters and drip campaigns.
• Track the full marketing funnel from traffic to closed deals.

Skills

Analytical Mindset

Communication

Creative Thinking

Collaboration

Education

Bachelor's degree in Marketing

Advanced degree or relevant certifications

Tools

HubSpot

Google Analytics

Job description

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We are seeking a dynamic and experienced SaaS Growth Marketer to join our marketing team. The ideal candidate will be responsible for developing and executing strategies to drive user acquisition, increase customer engagement, and ultimately accelerate revenue growth. This role requires a creative thinker with a data-driven mindset and a passion for demand gen, who can thrive in a fast-paced startup environment.

Admiral, the Visitor Relationship Management (VRM) Company, is a marketing automation solution for online publishers and global media brands. We are a B2B SaaS business with a high growth record and expectations. Admiral has been selected three years in a row for the Inc. 5000 list of the fastest-growing private companies in the US.

This posting is not open to CA, WA, NY, and CO residents.

Responsibilities:

Lead & Demand Generation

• Plan, launch, and optimize multi-channel demand generation campaigns to grow Visitors, Leads, MQLs and SQLs across target segments.
• Manage the lead lifecycle from capture to handoff, including scoring, nurturing, and performance tracking

Email Marketing & Automation

• Own the email marketing strategy including newsletters, drip campaigns, product updates, and lifecycle automations.
• Segment audiences and personalize messaging to improve engagement, click-through, and conversion rates.
• Optimize for inbox placement and lead nurturing effectiveness.
• Own and improve conversion pathways across the website, including CTAs, forms, and landing pages.
• Collaborate with content and design teams to enhance visitor journeys and increase demo requests or lead submissions.
• A/B test user flows and optimize for higher engagement.

Digital Advertising & Media Management

• Manage or oversee agency partners running paid search, social, and display advertising campaigns (e.g., Google Ads, LinkedIn, Meta).
• Write briefs, review creative, manage budgets, and ensure campaigns are aligned with revenue and lead goals.
• Continuously test and refine ad messaging, targeting, and landing page experiences to drive efficiency and ROI.

Funnel Performance & Analytics

• Track the full marketing funnel from traffic to closed deals using tools like HubSpot, Google Analytics, and CRM dashboards.
• Measure campaign performance, identify drop-off points, and run experiments to improve conversion rates across each stage.
• Report regularly on KPIs, including CPL, Lead-to_MQL rate, and revenue contribution.

Inbound Strategy & Collaboration

• Partner with content marketing and SEO to align campaigns with top-performing assets and drive organic growth.
• Support product launches and feature rollouts with promotional campaigns and lead-gen assets.
• Work closely with Sales and Business Development to ensure smooth MQL to SQL handoffs and feedback loops.

Martech & Process Enablement

• Ensure clean data hygiene, accurate attribution, and seamless integration between marketing tools and CRM.
• Evaluate and recommend tools to improve marketing performance and scalability.
• Maintain documentation and process playbooks for repeatable campaign execution.

Qualifications

• Bachelor's degree in Marketing, Business, or related field. An advanced degree or relevant certifications are a plus
• 3 to 6 years of experience in B2B SaaS marketing, with a focus on growth, demand generation, and inbound campaigns.
• Strong understanding of marketing principles, including market segmentation, positioning, messaging, and campaign execution.
• Excellent communication skills with the ability to articulate complex concepts clearly and concisely.
• An analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Collaborative team player with strong cross-functional leadership skills.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Competitive salary and performance-based incentives
• Flexible work environment with remote work options
• Opportunities for professional development and growth
• A collaborative and inclusive company culture with team-building activities and social events
• Join our team and be part of a company that is driving innovation and transforming digital publishing with our industry-leading SaaS products.

About Admiral

Admiral is an equal-opportunity employer and welcomes candidates from diverse backgrounds.

This posting is not open to CA, WA, NY, and CO residents.

Video: Admiral Vision and Values

https://youtu.be/Ob7tliVu5Kk

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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