Marketing Manager, Growth Market Activation

Good Samaritan Society; Minnesota; Remote; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to spearhead growth initiatives and collaborate with Health Plan leadership. This role emphasizes strategic marketing acumen, requiring the candidate to assess marketing needs and develop actionable plans. The ideal candidate will lead a marketing team, ensuring consistent messaging across campaigns while monitoring industry trends to identify opportunities. This position offers a chance to make a significant impact within a dynamic healthcare environment, providing ample opportunities for professional growth and development.

Benefits

Health Insurance

Paid Time Off

401(k) Retirement Savings Plan

Voluntary Benefits

Company Paid Benefits

Qualifications

• 5+ years of experience in marketing, preferably in healthcare.
• Strong leadership skills and experience managing marketing teams.

Responsibilities

• Serve as a strategic partner to Health Plan leadership.
• Manage marketing strategies for growth initiatives and campaigns.

Skills

Strategic Marketing

Collaboration

Data Interpretation

Leadership

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Business

Job description

Marketing Manager, Growth Market Activation | Sanford Careers

For more information about Total Rewards, visit https://sanfordcareers.com/benefits

Sanford Health

Sanford Health Marketing Manager, Growth Market Activation Remote , Minnesota Apply Now Current Employees Apply Here

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Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

Health Insurance

We offer multiple health plan options allowing you flexibility to choose what fits best for your family.

Paid Time Off

With our paid time off program we encourage you to take time away to re-charge and re-fresh.

Voluntary Benefits

A large assortment of voluntary benefits allow you to customize your benefit package.

Company Paid Benefits

Eligible employees receive base life insurance and disability at no cost to help with financial needs.

401(k) Retirement Savings Plan

We provide a generous employer match contribution while you put away money for your retirement.

Employees get access to a wide selection of discounts/perks both local and nationwide.

Careers With Purpose

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

Facility: Remote MN
Location: Remote, MN
Address:
Shift: 8 Hours - Day Shifts
Job Schedule: Full time
Weekly Hours: 40.00
Salary Range: 43.00 - 71.00

Join a team of marketers that serve as strategic marketing partners to Health Plan leadership across the Sanford Health Enterprise.

This role will work with our operations partners as they bring forward new growth initiatives to assess each to determine marketing needs, implications for strategy and action planning, resourcing, and execution timelines.

This role will require the right candidate to be strategic in nature with a strong marketing acumen and the ability to collaborate across multiple teams to launch new marketing initiatives and nurture those projects to a level of maturity to then hand off.

Ideally based in the WI/MN region and will either work from our Marshfield, WI offices or have the ability to travel in to that office on a monthly or quarterly basis.

Job Summary

Serves as a strategic marketing partner to Health Plan leadership and works to assess new growth initiatives to determine marketing needs and implications for strategy and action planning, resourcing, and execution timelines. Leads growth initiative launch marketing strategies and provides direct management of marketing team members in defined service lines. Aligns with operational leaders in their dedicated service areas Manages the marketing strategy and execution related to Health Plan growth market and related product initiatives. Manages the content, messaging and execution of integrated marketing campaigns and programs. Manages costs within a predetermined budget.

Embraces system thinking and enterprise strategies. Ensures all messaging is consistent in terms of clarity, quality, tone of voice, and style. Participates in cross-functional teams for planning and team collaboration. Provides clear direction and vision to the team and mentors direct reports.

Monitors industry trends that impact service areas and identifies potential opportunities. Has the ability to interpret data/performance metrics and formulate high-level marketing recommendations amongst leader groups/stakeholder discussions.

This role facilitates strategic continuity, collaboration, and "hand-offs" across the entire Health Plan marketing team. Must have the insight and experience to understand how to leverage shared work, so strategic efforts are streamlined, and how to identify regional-specific needs and nuances.

Strategic in nature with strong marketing acumen.

Qualifications

Bachelor’s degree in marketing, communications, journalism, business or related field.

Minimum of five years of related experience, preferably in a health care setting. Previous leadership experience preferred.

Be willing to travel into the office a few days a month at location in Marshfield, WI, or work in office regularly if in the area.

Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to [e-mail] .

Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.

Req Number: R-0222398
Job Function: Marketing and Communications